{"id":11672,"date":"2026-02-03T17:50:42","date_gmt":"2026-02-03T17:50:42","guid":{"rendered":"https:\/\/marketing-automation.ca\/?page_id=11672"},"modified":"2026-02-04T18:54:14","modified_gmt":"2026-02-04T18:54:14","slug":"mac-yard-event","status":"publish","type":"page","link":"https:\/\/marketing-automation.ca\/en-us\/mac-yard-event\/","title":{"rendered":"MAC Yard Event &#8211; Segment Smarter, Activate Faster"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"11672\" class=\"elementor elementor-11672\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e0964f e-con-full e-flex e-con e-parent\" data-id=\"4e0964f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-cf64ba1 e-flex e-con-boxed e-con e-child\" data-id=\"cf64ba1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-637c678 e-con-full e-flex e-con e-child\" data-id=\"637c678\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8b4ac50 e-con-full e-flex e-con e-child\" data-id=\"8b4ac50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f70aef3 e-con-full e-flex e-con e-child\" data-id=\"f70aef3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ba0c170 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"ba0c170\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d84b78 elementor-widget elementor-widget-image\" data-id=\"4d84b78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"153\" src=\"https:\/\/marketing-automation.ca\/wp-content\/uploads\/2026\/02\/MACxYard-Collab-logo-1024x196.png\" class=\"attachment-large size-large wp-image-11673\" alt=\"\" srcset=\"https:\/\/marketing-automation.ca\/wp-content\/uploads\/2026\/02\/MACxYard-Collab-logo-1024x196.png 1024w, https:\/\/marketing-automation.ca\/wp-content\/uploads\/2026\/02\/MACxYard-Collab-logo-300x57.png 300w, https:\/\/marketing-automation.ca\/wp-content\/uploads\/2026\/02\/MACxYard-Collab-logo-768x147.png 768w, https:\/\/marketing-automation.ca\/wp-content\/uploads\/2026\/02\/MACxYard-Collab-logo-1536x294.png 1536w, https:\/\/marketing-automation.ca\/wp-content\/uploads\/2026\/02\/MACxYard-Collab-logo-scaled.png 2048w, https:\/\/marketing-automation.ca\/wp-content\/uploads\/2026\/02\/MACxYard-Collab-logo-600x115.png 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f6d8c8 elementor-widget elementor-widget-heading\" data-id=\"9f6d8c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Segment Smarter, Activate Faster<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cedad88 elementor-widget elementor-widget-heading\" data-id=\"cedad88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Building Behaviour-Driven Journeys with Adobe Experience Platform and Marketo Engage<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acb73ac elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"acb73ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98245f5 elementor-widget elementor-widget-text-editor\" data-id=\"98245f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Move beyond static segmentation. Generic nurtures based on industry or job title aren&#8217;t enough. To stay ahead, your marketing must be behavior-driven.<\/span><\/p><p><span style=\"font-weight: 400;\">Join our upcoming webinar as Marketing Automation Corp and Yard bridge the gap between Analytics, CDP, and Marketo Engage. We\u2019re sharing the repeatable blueprint for turning intent signals into real-time activation that accelerates the customer lifecycle.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-058282a e-con-full e-flex e-con e-child\" data-id=\"058282a\" data-element_type=\"container\" data-e-type=\"container\" id=\"details\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6687f1e e-con-full e-flex e-con e-child\" data-id=\"6687f1e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3d3bb2b e-con-full e-flex e-con e-child\" data-id=\"3d3bb2b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d3e7791 e-con-full e-flex e-con e-child\" data-id=\"d3e7791\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31b189b elementor-widget elementor-widget-heading\" data-id=\"31b189b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Event Details<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-393cf49 e-con-full e-flex e-con e-child\" data-id=\"393cf49\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-04ead6c e-con-full e-flex e-con e-child\" data-id=\"04ead6c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b01b708 elementor-widget elementor-widget-heading\" data-id=\"b01b708\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Date<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d449c32 elementor-widget elementor-widget-text-editor\" data-id=\"d449c32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tuesday, March 3rd, 2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea28591 e-con-full e-flex e-con e-child\" data-id=\"ea28591\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a549e9 elementor-widget elementor-widget-heading\" data-id=\"0a549e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Time<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a3b319 elementor-widget elementor-widget-text-editor\" data-id=\"6a3b319\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t4:00 PM UK \/ 11:00 AM ET\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32aea17 e-con-full e-flex e-con e-child\" data-id=\"32aea17\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-44e5321 e-con-full e-flex e-con e-child\" data-id=\"44e5321\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b4f1287 e-con-full e-flex e-con e-child\" data-id=\"b4f1287\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ce0f9d0 e-con-full e-flex e-con e-child\" data-id=\"ce0f9d0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7f0f1 elementor-widget elementor-widget-text-editor\" data-id=\"5d7f0f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What You&#8217;ll Learn<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75f3ae7 elementor-widget elementor-widget-text-editor\" data-id=\"75f3ae7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We aren&#8217;t just talking about theory. We are showing you the exact architecture required to move from &#8220;static lists&#8221; to &#8220;dynamic intent&#8221;:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65ecae5 e-con-full e-flex e-con e-child\" data-id=\"65ecae5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c2d9993 e-con-full e-flex e-con e-child\" data-id=\"c2d9993\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-180e26b elementor-widget elementor-widget-image\" data-id=\"180e26b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/marketing-automation.ca\/wp-content\/uploads\/2024\/11\/039-platform.svg\" class=\"attachment-large size-large wp-image-10769\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-769ce24 e-con-full e-flex e-con e-child\" data-id=\"769ce24\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5e4aef elementor-widget elementor-widget-heading\" data-id=\"d5e4aef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Precision Capture<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a638af elementor-widget elementor-widget-text-editor\" data-id=\"9a638af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Move beyond basic clicks to capture high-intent signals like product depth and abandonment.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b489dc e-con-full e-flex e-con e-child\" data-id=\"3b489dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-54d736f e-con-full e-flex e-con e-child\" data-id=\"54d736f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b26f0db elementor-widget elementor-widget-image\" data-id=\"b26f0db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/marketing-automation.ca\/wp-content\/uploads\/2024\/11\/026-digital-asset-management-orange.svg\" class=\"attachment-large size-large wp-image-10763\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-306051a e-con-full e-flex e-con e-child\" data-id=\"306051a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cadbd89 elementor-widget elementor-widget-heading\" data-id=\"cadbd89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The CDP Bridge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b7f478 elementor-widget elementor-widget-text-editor\" data-id=\"3b7f478\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">How to translate complex behavior into actionable traits like &#8220;High Consideration.&#8221;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dffe091 e-con-full e-flex e-con e-child\" data-id=\"dffe091\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-974b3eb e-con-full e-flex e-con e-child\" data-id=\"974b3eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-826be79 elementor-widget elementor-widget-image\" data-id=\"826be79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/marketing-automation.ca\/wp-content\/uploads\/2025\/12\/008-user-ylw.svg\" class=\"attachment-large size-large wp-image-11536\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66d344e e-con-full e-flex e-con e-child\" data-id=\"66d344e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f33d77 elementor-widget elementor-widget-heading\" data-id=\"5f33d77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Adaptive Activation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43e6f92 elementor-widget elementor-widget-text-editor\" data-id=\"43e6f92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Trigger Marketo journeys that automatically shift content the moment intent changes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e510d0d e-con-full e-flex e-con e-child\" data-id=\"e510d0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1c8d006 e-con-full e-flex e-con e-child\" data-id=\"1c8d006\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d2b7b8 elementor-widget elementor-widget-image\" data-id=\"3d2b7b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/marketing-automation.ca\/wp-content\/uploads\/2025\/12\/002-analytics.svg\" class=\"attachment-large size-large wp-image-11568\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a609df0 e-con-full e-flex e-con e-child\" data-id=\"a609df0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cecd3ea elementor-widget elementor-widget-heading\" data-id=\"cecd3ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Feedback Loop<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04ac2cd elementor-widget elementor-widget-text-editor\" data-id=\"04ac2cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Refine your behavioral data using real-time engagement outcomes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4188684 e-con-full e-flex e-con e-child\" data-id=\"4188684\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5ac4769 e-con-full elementor-hidden-desktop e-flex e-con e-child\" data-id=\"5ac4769\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d05acb elementor-widget elementor-widget-image\" data-id=\"6d05acb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"153\" src=\"https:\/\/marketing-automation.ca\/wp-content\/uploads\/2026\/02\/MACxYard-Collab-logo-1024x196.png\" class=\"attachment-large size-large wp-image-11673\" alt=\"\" srcset=\"https:\/\/marketing-automation.ca\/wp-content\/uploads\/2026\/02\/MACxYard-Collab-logo-1024x196.png 1024w, https:\/\/marketing-automation.ca\/wp-content\/uploads\/2026\/02\/MACxYard-Collab-logo-300x57.png 300w, https:\/\/marketing-automation.ca\/wp-content\/uploads\/2026\/02\/MACxYard-Collab-logo-768x147.png 768w, https:\/\/marketing-automation.ca\/wp-content\/uploads\/2026\/02\/MACxYard-Collab-logo-1536x294.png 1536w, https:\/\/marketing-automation.ca\/wp-content\/uploads\/2026\/02\/MACxYard-Collab-logo-scaled.png 2048w, https:\/\/marketing-automation.ca\/wp-content\/uploads\/2026\/02\/MACxYard-Collab-logo-600x115.png 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e744b4 elementor-widget elementor-widget-heading\" data-id=\"1e744b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Segment Smarter, Activate Faster<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b30d8c elementor-widget elementor-widget-heading\" data-id=\"7b30d8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Building Behaviour-Driven Journeys with Adobe Experience Platform and Marketo Engage<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fc009e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0fc009e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-420a4aa elementor-widget elementor-widget-text-editor\" data-id=\"420a4aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Move beyond static segmentation. Generic nurtures based on industry or job title aren&#8217;t enough. To stay ahead, your marketing must be behavior-driven.<\/span><\/p><p><span style=\"font-weight: 400;\">Join our upcoming webinar as Marketing Automation Corp and Yard bridge the gap between Analytics, CDP, and Marketo Engage. We\u2019re sharing the repeatable blueprint for turning intent signals into real-time activation that accelerates the customer lifecycle.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55fafc3 btn-shad elementor-align-left elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"55fafc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"#details\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View Details<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5dd7d7c e-con-full e-flex e-con e-child\" data-id=\"5dd7d7c\" data-element_type=\"container\" data-e-type=\"container\" id=\"reg-form\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;sticky_offset&quot;:25,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e20f43f elementor-widget elementor-widget-heading\" data-id=\"e20f43f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reserve Your Spot<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71e88a4 elementor-widget elementor-widget-text-editor\" data-id=\"71e88a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div style=\"border: 1px solid #ccc; padding: 2px 5px;\">Tuesday, March 3, 2026 | 11am ET \/ 4pm UK<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bc7ab2 elementor-widget elementor-widget-text-editor\" data-id=\"2bc7ab2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>RSVP now to learn how to bridge the gap between behavioral signals and real-time activation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6177a55 elementor-widget elementor-widget-html\" data-id=\"6177a55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script src=\"\/\/251-PAM-072.mktoweb.com\/js\/forms2\/js\/forms2.min.js\"><\/script> <form id=\"mktoForm_1460\"><\/form> <script>MktoForms2.loadForm(\"\/\/251-PAM-072.mktoweb.com\", \"251-PAM-072\", 1460, function(form) {\n    \/\/Add an onSuccess handler\n    form.onSuccess(function(values, followUpUrl) {\n      \/\/Take the lead to a different page on successful submit, ignoring the form's configured followUpUrl.\n      location.href = \"https:\/\/marketing-automation.ca\/en-us\/thank-you-yard-x-mac-event\/\";\n      \/\/return false to prevent the submission handler continuing with its own processing\n      return false;\n    });\n  });\n<\/script>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d10b126 elementor-absolute elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"d10b126\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/marketing-automation.ca\/wp-content\/uploads\/2025\/01\/orange-circ.svg\" class=\"attachment-large size-large wp-image-10942\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd7017a elementor-absolute elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"dd7017a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_direction&quot;:&quot;in-out&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:44,&quot;end&quot;:85}},&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/marketing-automation.ca\/wp-content\/uploads\/2025\/01\/green-circ.svg\" class=\"attachment-large size-large wp-image-10936\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2bc3365 e-flex e-con-boxed e-con e-parent\" data-id=\"2bc3365\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-94344cb e-con-full e-flex e-con e-child\" data-id=\"94344cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6837e3 elementor-widget elementor-widget-text-editor\" data-id=\"a6837e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Don&#8217;t let your data stay siloed. Build journeys that adapt as fast as your customers do.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96bd537 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"96bd537\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#reg-form\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Register Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Segment Smarter, Activate Faster Building Behaviour-Driven Journeys with Adobe Experience Platform and Marketo Engage Move beyond static segmentation. Generic nurtures based on industry or job title aren&#8217;t enough. To stay [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"folder":[88],"class_list":["post-11672","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MAC Yard Event - Segment Smarter, Activate Faster - Marketing Automation Corp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketing-automation.ca\/en-us\/mac-yard-event\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MAC Yard Event - Segment Smarter, Activate Faster - Marketing Automation Corp\" \/>\n<meta property=\"og:description\" content=\"Segment Smarter, Activate Faster Building Behaviour-Driven Journeys with Adobe Experience Platform and Marketo Engage Move beyond static segmentation. 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