Adobe Real-Time CDP – Unify Your Data. Power Your Journeys.

Turn fragmented data into real-time profiles for smarter activation

“What I enjoy most about working with the team at MAC is that they understand our business and feel like a part of the team. They discuss the scenario, best practices and various alternatives, all the while educating us on the platform.”

In a world where customer interactions span devices, channels, offline and online, businesses face two major challenges: data silos and slow activation. That’s where Adobe Real-Time CDP comes in — and how our agency helps you put it to work.

How our agency supports you

At Marketing Automation Canada, we specialize in helping businesses succeed with Adobe Real-Time CDP. From strategy through operations, we bring the expertise, frameworks and execution capability to deliver value.

Our Service Offering

We break our services into phases — tailored to your maturity, objectives and budget.

Discovery & Strategy

  • We review your existing data ecosystem: sources, silos, quality, systems, identity strategy.
  • Map out your key use-cases (acquisition, cross-sell/up-sell, retention, account-based marketing) and define measurable business goals.
  • Define your target audiences, real-time triggers, segments, and activation destinations.

Implementation & Setup

  • Configure your RT CDP environment: ingest pipelines, identity resolution rules, data modeling (schemas), segments.
  • Build unified profiles: define the schemas, ingestion architecture, identity graphs.
  • Set up governance and privacy: consent management, data labeling, policy enforcement.

Activation & Channel Enablement

  • Activate audiences across channels: email, mobile app, web, paid media, CRM, call-centers.
  • Develop look-alike audiences, propensity/lead scoring, dynamic segmentation logic.
  • Integrate with other systems: CRM, marketing automation, ERP, advertising platforms.

Training, Launch & Operations

  • Train your in-house team on how to use RT CDP: profile monitoring, segmentation, audience activation, governance.
  • Assist with initial launch, monitor results, and transition to operational mode.
  • Establish governance processes and best practice templates for sustainable usage.

Optimization & Growth

  • Monitor performance: segmentation effectiveness, activation latency, attribution, ROI.
  • Refine segmentation logic, triggers, data sources, cleansing.
  • Expand to new use-cases, new data sources, advanced analytics (AI/ML) for predictions.
  • Support change-management as your data maturity grows and new channels emerge.

Typical use-cases we deliver

Unified consumer profile

When a customer interacts online, via mobile app, in store, and via support channel — bring all that into one profile for richer personalization.

Account-based marketing (B2B)

For B2B companies, we build profiles for people and account entities, orchestrate marketing to accounts, and activate via paid media + CRM.

Look-alike & prospecting

Use your best customers’ unified profiles to build look-alike audiences for acquisition, using RT CDP’s modeling tools.

Cookieless activation

As third-party cookies diminish, leverage first-party identity and durable identifiers via RT CDP for advertising and activation.

Governance & privacy readiness

Build the foundations so your data usage is compliant, auditable and ready for regulatory changes.

Why work with us at MAC

We bring strategic depth: We don’t just deploy technology — we help you align data, people, processes and systems around your customer strategy.

We deliver end-to-end capability: From data ingestion, schema design and identity resolution to activation, analysis and optimization.

We help with channel and ecosystem alignment: RT CDP works best when integrated across your stack — we bridge CRM, marketing automation, analytics, ad tech.

We emphasize sustainable operations: We empower your team, build governance, and embed best-practice processes so you’re not dependent on external agencies forever.

Ready to unlock the power of your customer data?

If you’re looking to harness Adobe Real-Time CDP for smarter, real-time engagement — we’d love to talk.

Reach out to us for a free consultation to explore how we can:

Assess your current data maturity and readiness

Identify which business use-cases RT CDP can unlock for you

Provide a roadmap for implementation, activation and value realization

Let’s build a customer data foundation that powers meaningful, personalized experiences — because every interaction counts.

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