Very responsive, great attention to detail, easy to work with, excellent Marketo knowledge, caught other vendors errors before project was released to the public which was big, very reasonably priced and no retainer required.
What We Offer
From day-to-day management to architecting complex operational structures, we’ll enable you to maximize the use of this powerful platform.
Implement Your New Marketo Engage Instance
We help clients implement a brand new Marketo Engage instance with the best practices we’ve developed over the last 15 years. This includes admin set up, configuring integrations, templates, data processing flows, and more.
Your team will receive guidance and support throughout the setup of your new marketing automation platform, so they are ready to hit the ground running, and make the most out of your MAP investment.
Strategy, Execution, and Beyond
Whether you have a mature Marketo instance full of intricately interwoven systems or a new fledgling instance ready to take flight, we’ve got you covered!
Our seasoned architects will carefully consider your requirements and structure your instance to meet the needs of both today and tomorrow with fully scalable solutions that respect your processes, use cases, and technical requirements.
Expert Support Tailored to Fit Your Business
We recognize your business is unique, with its own processes, tactics, and challenges. So rather than force packaged offerings that require you to do it our way, we flip the status quo on its head and rise to meet the needs of your business – whatever they are!
Data Management
Data Hygiene
Improved data quality translates to better targeting and higher conversion rates. We’ll help you remove duplicates, correct sync errors, consolidate data, and refresh outdated information.
Lead Routing
We provide streamlined lead routing processes to ensure the timely delivery of leads to the most appropriate sales representatives—thus improving your sales pipeline efficiency.
Data Collection & Attribution
Beyond collecting data, we analyze the impact of every interaction. You can count on our team to implement advanced attribution models to pinpoint the value of each channel and campaign
Marketing Channel Engagement
Lead Nurture Development & Management
We streamline lead nurturing by deploying personalized campaigns, guiding leads from awareness to decision through timely and relevant content, connecting you with the right audience with the right message, at the right time.
Account-Based Marketing (ABM) Strategy
We fine-tune ABM strategies using Marketo, focusing on high-value accounts with personalized messaging. This targeted method improves marketing-sales alignment, increases engagement, and boosts B2B marketing success.
Email Deliverability Optimization
We focus on sender reputation, content optimization, and strategic segmentation to keep your email campaigns effective and away from spam filters, optimizing your email deliverability rates.
Lead Lifecycle
Revenue Cycle Model Enhancement
We specialize in building a Lead Lifecycle / Revenue Cycle Model (RCM), streamlining the flow from lead generation to sale. We integrate nurturing and scoring into one wholistic system, optimizing your marketing and sales funnel for better revenue growth and engagement.
Targeted Segmentation
Take personalization to the next level. We leverage your lead data to develop personas, and customized content, facilitating personalized communication and enhancing the effectiveness of your campaigns.
Strategic Consultation
We offer strategic sessions to ensure your marketing aligns with business objectives, assessing campaign performance and making adjustments for optimization. Get the most out of our MA platform through continuous refinement to boost your impact and ROI.
Drive Team & Stakeholder Alignment
Sales <> Marketing Alignment
Marketing and Sales are two sides to the same coin – but sometimes aligning priorities and agreeing on approaches can be a challenge. We help you align on best practices, understand and implement the features your MA/CRM tools have to offer, and establish a Marketing-to-Sales handoff process which maximizes revenue, as well as time efficiency.
Streamlined Project Management
We adhere to top industry practices for timely, budget-compliant project completion. Our approach emphasizes goal achievement, seamless workflow, and proactive issue resolution to boost operational efficiency.
Customized Reporting for Stakeholder Engagement
We build custom reports to address the specific needs of your stakeholders. These reports deliver crucial campaign analytics, ROI evaluations, and actionable insights. Our reporting process facilitates informed decision-making and a data-centric culture.
Marketo Audit & Optimizations
System Health Check
Want a second opinion on the health of your system, reliability of CRM data sync, and adherence to best practices? Our team of certified experts will work through your instance with scrutinizing eyes to identify weak points and provide you with actionable recommendations.
Crawl-Walk-Run Audit
If you are making use of your Marketo system, but can’t shake the feeling that you could be doing
more
, we can help. We will take a look at your system, identify under-utilized features, and provide you with a strategic recommendation on how to get more value out of your existing system.
Custom Audit
Want a deep look at your scoring model? We can do that. Your nurture? That too. What about your data capture process? Of course. Whatever challenge is ailing you, we’re here to help. We will take a detailed and wholistic look at the item you would like a second opinion on, provide honest feedback, best practice insights, and an actionable recommendation.
Email and Landing Page Templates
Take full advantage of your Marketing Automation investment with our custom email and landing page templates. Built for marketers, our intuitive template will help your team build a grade A brand experience quickly and without fuss.
Each template is fully customized to your unique brand including logos, fonts, styling, and icons.
Our templates are coded by our team of expert developers, and extensively tested to ensure optimal rendering across all major browsers and devices.
Marketing Automation Canada provides expert, certified MA and Salesforce consulting — from strategy, to development and beyond. With over 15 years in the industry, and 1250+ clients served, MAC is the #1 leader in Marketing Automation & CRM Consulting.
What Sets Us Apart
Flexible Billing
Collaborative Approach
No Middleman
End-To-End Support
Deep Industry Expertise
Trusted by 1250+ Happy Clients
Knowledgeable, Great Service!
The MAC team came to the rescue! We didn’t have an in-house Marketo expert, and I was definitely in over my head with a Marketo migration. Post-migration, we continue to leverage the team for day-to-day operations, CRM integration, marketing design/strategy, campaign development (build/test/deploy), and analyzing campaign performance. Highly recommend!
Tracy H
Sr. Content Strategist
Small-Business (50 or fewer emp.)
Lifesaver for my team
Not only is MAC responsive, but best in class with their advice and best practices for set up. However, they 100% work with clients to meet individual company needs and workflow. They listened to our needs, drafted a very detailed project management timeline and communicated with many moving parts/departments internally. And we had fun while we completed the project.
Manager/Operations in Information Technology and Services
Mid-Market(51-200 employees)
Excellent Marketo Support Partners
Very responsive, great attention to detail, easy to work with, excellent Marketo knowledge, caught other vendors errors before project was released to the public which was big, very reasonably priced and no retainer required.
Marlaine H
Mid-Market(51-200 employees)
Responsive and highly qualified consulting
What I enjoy most about working with the team at MAC is that they understand our business and feel like a part of the team. They discuss the scenario, best practices and various alternatives, all the while educating us on the platform.
Emma C
General Manager Marketing
Tailored Marketing …tailored for me
Loved the fact that I could connect with a consultant on a personal level, where they were able to understand my needs and intentions. This made the entire process much easier and effective.
Alex B
Digital Marketing Specialist
Marketing & Advertising
Excellent support and dependable expertise from Marketing…
Marketing Automation Canada helped us expand our usage of Marketo, building custom landing pages, a preference center, custom reports, data clean-up and more. They were also available to answer a plethora of questions as I worked to develop other aspects of the program.
Bailey D
Senior Marketing Coordinator
Higher Education
MAC team is an integral part of our automation strategy
What I enjoy most about working with the team at MAC is that they understand our business and feel like a part of the team. They discuss the scenario, best practices and various alternatives, all the while educating us on the platform.
Samantha P.
Marketing Manager
Medical Devices
