Meet The Team

Leadership

Jordan Hellyer | President

Jordan started his career at big-ticket ad agencies in Toronto, before deciding to go the entrepreneurial route and start his own company in 2008. He has been named one of the Top 4 Young Marketers in Canada by Notable.ca, and has spoken at a variety of conferences on digital marketing.

Outside of the business realm, Jordan is very involved in the not-for-profit space. He is a director of the Audrey S. Hellyer Charitable Foundation, and has been hands-on on a variety of different charitable initiatives in the last few years. Jordan was proud to be recognized as an "outstanding volunteer" by the Province of Ontario.

In his spare time he enjoys adventures with his wife and two young children. He's an avid skier, reader, a big film, music and theatre fan, and a frequent (though middling) golfer (but excels at post-golf beers).

Katelyn Reischke | VP, Revenue Operations

Coming from an education in neuro-psychology, Katelyn has always been deeply interested in understanding how people think-- which has served her well in a career in Marketing (also explains her fascination with True Crime). With over 5 years of experience as a Marketo consultant, Katelyn is passionate about delivering outstanding service for clients, and inspiring Marketo users to venture outside of the box and try something different. After all, what is life without a little bit of creativity?

Outside of MAC, Katelyn is an avid reader, animal-lover (Great Dane for a roommate), and creative, often finding herself "trying out" new art techniques that sound interesting.

Florance D'Souza | VP, Operations & CRM

Florance began her career within the startup realm, specializing in marketing since the inception of her career. With a degree in Business and a breadth of experience in marketing and technology, Florance has a keen understanding of clients' business objectives, and is able to quickly translate requirements into systems that deliver high-impact results.

Within Marketing Automation Canada (MAC), Florance has established herself as a dynamic leader with a proven track record in team development, restructuring, and leading teams to achieve their goals and initiatives.

On personal level, Florance loves to read, she is a fitness enthusiast, and a connoisseur of hot cups of tea.