The team responds quickly and is able to propose, test, and implement the recommendations they bring forward. The team is diverse in skills and is very collaborative. Pricing is competitive and very much worth the value. A true business partner.
“What I enjoy most about working with the team at MAC is that they understand our business and feel like a part of the team. They discuss the scenario, best practices and various alternatives, all the while educating us on the platform.”
Marketing Cloud Next is Salesforce’s biggest marketing platform rebuild in over a decade. MAC helps you figure out what it means for your team, then plans and builds it right.
Salesforce is moving to Marketing Cloud Next. Work with a partner who already knows what’s changing, what’s staying the same, and how to migrate without disrupting your live programs.
This isn’t a pitch for Marketing Cloud Next. It’s an honest assessment we work through with you: whether it’s the right fit for your organization now, later, or not yet. That call is grounded in your existing Data 360 readiness, team capacity, and business goals, not the platform’s marketing.
Marketing Cloud Next is new to most marketing teams. We’ve been deep in its architecture, Data 360 model, and Agentforce workflows since the rebuild was announced, so you get proven expertise applied to your business from day one and momentum you can act on right away.
Phased convergence or a clean cutover, hands-on staff augmentation or a fully managed build, we fit our delivery to how your team already works instead of forcing you into one model.
Readiness & Convergence Strategy
Before you commit to a roadmap, we assess your current Marketing Cloud setup against Marketing Cloud Next’s architecture and tell you plainly whether a move makes sense now, later, or not yet. No pressure to migrate just because the option exists.
Migration & Implementation
We handle the part that actually matters: rebuilding Journey Builder logic in Flow, remapping Data Extensions to Data 360’s unified profiles, and configuring the platform for an enterprise-level rollout, while keeping your current campaigns running throughout.
Data 360 Foundation & Identity
Marketing Cloud Next runs on Data 360. We help architect the unified data model, identity resolution, and governance your marketing team needs before activation, and make sure it’s built to support sales, service, and commerce data too, not just marketing.
Agentforce Configuration
We configure and train Agentforce AI agents for your campaigns: content generation, audience segmentation, lead qualification, and journey recommendations, so your team is working with the platform’s native AI, not fighting it.
Campaign Flow Build
Journey Builder programs don’t lift-and-shift into Flow. They get rebuilt. Our team rebuilds your existing multi-channel journeys as event-driven Campaign Flows, preserving your logic while unlocking real-time triggers.
Ongoing Optimization & Support
Our support services are tailored to each client’s needs. We monitor your day-to-day processes, troubleshoot issues as the platform matures, and provide ongoing training so your team keeps pace with new Marketing Cloud Next capabilities as they roll out.
Marketing Cloud Next isn’t simply a new version of Marketing Cloud – it’s a new platform built natively on Salesforce Core and Data 360. Instead of relying on Data Extensions and Journey Builder, it uses unified customer profiles, event-driven Campaign Flows, and Agentforce AI across a single application. The result is a more connected, real-time marketing platform, but it also means migrations require more than just moving assets. We help organizations understand what these architectural changes mean for their business and build a practical roadmap for getting there.
Not yet. Salesforce hasn’t announced a mandatory migration or retirement date for Marketing Cloud Engagement. That said, the right time to start planning depends on your roadmap, integrations, and business goals. We help you determine when it makes sense to move – and when it doesn’t.
Yes. Salesforce is positioning the transition as a phased convergence rather than an overnight migration, and many organizations will operate both platforms during that process. We can help you identify what should stay where and build a migration plan that minimizes disruption.
Journey Builder assets don’t migrate automatically. Existing journeys need to be redesigned as event-driven Campaign Flows in Marketing Cloud Next. We’ll assess your current journeys, prioritize what should move first, and manage the rebuild and testing to keep your marketing running smoothly.
Yes. Marketing Cloud Next is built on Data 360 unified profiles rather than Data Extensions. For many organizations, Data 360 readiness is the first step in the migration journey. We can evaluate your current data architecture and recommend the right approach.
Every implementation is different. The timeline depends on factors like the complexity of your journeys, integrations, data model, and current Salesforce environment. A short discovery session is usually enough for us to provide a realistic estimate and phased migration approach.
Yes. Marketing Cloud Next introduces new concepts like Campaign Flows, Data 360, and Agentforce-powered workflows. We don’t just implement the platform – we help your team adopt it with training, documentation, and hands-on enablement.
Get a straight answer from a team that’s spent years, and 1,400+ clients, deep in Salesforce’s marketing stack, before you commit to a roadmap in either direction.
The team responds quickly and is able to propose, test, and implement the recommendations they bring forward. The team is diverse in skills and is very collaborative. Pricing is competitive and very much worth the value. A true business partner.
David R.
Mid Market (51-1000 emp.)
What I like best about Marketing Automation Corp is the incredible expertise and partnership they bring to our team. There hasn’t been a single problem that they didn’t have a solution for. They consistently over‑deliver, exceed expectations, and somehow make every meeting feel fast, fun, and productive.
Marwa R.
Marketin Operations Supervisor
Mid-Market (51-1000 emp.)
The MAC team came to the rescue! We didn’t have an in-house Marketo expert, and I was definitely in over my head with a Marketo migration. Post-migration, we continue to leverage the team for day-to-day operations, CRM integration, marketing design/strategy, campaign development (build/test/deploy), and analyzing campaign performance. Highly recommend!
Tracy H
Sr. Content Strategist
Small-Business (50 or fewer emp.)
Not only is MAC responsive, but best in class with their advice and best practices for set up. However, they 100% work with clients to meet individual company needs and workflow. They listened to our needs, drafted a very detailed project management timeline and communicated with many moving parts/departments internally. And we had fun while we completed the project.
Manager/Operations in Information Technology and Services
Mid-Market(51-200 employees)
Very responsive, great attention to detail, easy to work with, excellent Marketo knowledge, caught other vendors errors before project was released to the public which was big, very reasonably priced and no retainer required.
Marlaine H
Mid-Market(51-200 employees)
What I enjoy most about working with the team at MAC is that they understand our business and feel like a part of the team. They discuss the scenario, best practices and various alternatives, all the while educating us on the platform.
Emma C
General Manager Marketing
Loved the fact that I could connect with a consultant on a personal level, where they were able to understand my needs and intentions. This made the entire process much easier and effective.
Alex B
Digital Marketing Specialist
Marketing & Advertising
Marketing Automation Canada helped us expand our usage of Marketo, building custom landing pages, a preference center, custom reports, data clean-up and more. They were also available to answer a plethora of questions as I worked to develop other aspects of the program.
Bailey D
Senior Marketing Coordinator
Higher Education
What I enjoy most about working with the team at MAC is that they understand our business and feel like a part of the team. They discuss the scenario, best practices and various alternatives, all the while educating us on the platform.
Samantha P.
Marketing Manager
Medical Devices
