Maximize Your
Marketing Opportunities
with Clean, Reliable Data
Data is the lifeblood of your marketing
automation and CRM systems.
It's The Force That
Powers your campaigns
Drives your decision-making
Shapes your bottom line
Dirty Data = Muddy Marketing
Dirty data can have a major impact on the success of your marketing efforts. It can cause:
List Segmentation Issues
Inconsistent data capture can lead to significant challenges in segmenting lists, impacting your ability to deliver targeted, relevant messaging. When data isn't uniformly recorded or categorized, you won’t be able to tailor communication or personalize customer experiences as effectively.
Duplicate Leads
Duplicate leads in your system can result in skewed marketing data and overcommunication with the same lead. If each duplicate collects its own engagement data, the system might not recognize a lead’s true level of interest. Mild engagement across multiple records could represent a highly engaged lead, resulting in missed opportunities and inefficient marketing efforts.
Syncing Errors
Erroneous or incomplete data can open a Pandora's Box of issues when it comes to syncing leads from your MAP into your CRM. MAP <> CRM Sync errors mean the Sales team may not be notified a lead is ready to talk, resulting in missed opportunities and ultimately undermining your bottom line
Inaccurate Reporting
Dirty data is also a precursor to faulty reporting and analysis. If your data pool is tainted with inconsistencies or inaccuracies, the insights you gather from it are bound to be flawed. This can steer your strategies off course, squander resources, and cause you to overlook valuable opportunities… yikes!
At MAC, we understand the frustration that comes with dirty data. That’s why our experts are dedicated to helping you solve this common issue and unleash the full potential of your marketing automation and CRM systems.
Why Invest in a Data Cleanup From MAC?
Accurate Data = Enhanced Lead Intelligence
By cleaning up your data, we ensure that all information is accurate and consistent across the board. No more duplicates. No more incorrect details. Instead, you’ll get a clear understanding of your leads’ behavior and preferences.Seamless Integration Between MAP and CRM
Our data cleanup services also address any sync errors that may be plaguing your systems. By ensuring smooth communication between your MAP and CRM, we help you maximize the value of both platforms and minimize missed opportunities.Clear, Actionable Insights
With clean data, you can trust the insights you get from your reports! This allows you to make informed decisions based on data that’s actually reliable, leading to improved ROI and a stronger bottom line.PLATFORMS WE SERVICE
G2’s Top Ranked MA Consultants
Knowledgeable, Great Service!
The MAC team came to the rescue! We didn’t have an in-house Marketo expert, and I was definitely in over my head with a Marketo migration. Post-migration, we continue to leverage the team for day-to-day operations, CRM integration, marketing design/strategy, campaign development (build/test/deploy), and analyzing campaign performance. Highly recommend!
Tracy H
Sr. Content Strategist
Small-Business (50 or fewer emp.)
Lifesaver for my team
Not only is MAC responsive, but best in class with their advice and best practices for set up. However, they 100% work with clients to meet individual company needs and workflow. They listened to our needs, drafted a very detailed project management timeline and communicated with many moving parts/departments internally. And we had fun while we completed the project.
Manager/Operations in Information Technology and Services
Mid-Market(51-200 employees)
Excellent Marketo Support Partners
Very responsive, great attention to detail, easy to work with, excellent Marketo knowledge, caught other vendors errors before project was released to the public which was big, very reasonably priced and no retainer required.
Marlaine H
Mid-Market(51-200 employees)
Responsive and highly qualified consulting
What I enjoy most about working with the team at MAC is that they understand our business and feel like a part of the team. They discuss the scenario, best practices and various alternatives, all the while educating us on the platform.
Emma C
General Manager Marketing
Tailored Marketing …tailored for me
Loved the fact that I could connect with a consultant on a personal level, where they were able to understand my needs and intentions. This made the entire process much easier and effective.
Alex B
Digital Marketing Specialist
Marketing & Advertising
Excellent support and dependable expertise from Marketing…
Marketing Automation Canada helped us expand our usage of Marketo, building custom landing pages, a preference center, custom reports, data clean-up and more. They were also available to answer a plethora of questions as I worked to develop other aspects of the program.
Bailey D
Senior Marketing Coordinator
Higher Education
MAC team is an integral part of our automation strategy
What I enjoy most about working with the team at MAC is that they understand our business and feel like a part of the team. They discuss the scenario, best practices and various alternatives, all the while educating us on the platform.
Samantha P.
Marketing Manager
Medical Devices
