“The team at Marketing Automation Corp are unmatched in their ability, dedication, and nimbleness. They have helped us elevate the way in which we work. Additionally, they are incredibly solutions oriented, often going above and beyond to help us achieve our goals and perfect the Salesforce processes.”
Want to maximize the effectiveness of your MA/CRM platform and get more value out of your investment? We provide a comprehensive evaluation of your current setup and clarify your next steps.
We conduct a thorough analysis of your existing set up, evaluating its configuration, integrations, and data management practices to ensure your instance is functioning as intended. By comparing your processes to industry best practices, we’ll identify any foundational weaknesses and provide actionable recommendations to optimize your setup and improve overall platform performance.
Feel like your platform is only working part-time? Identify underused features, tools, or modules that you are already paying for. We’ll provide guidance on how to use them to make your system work harder for you.
By identifying unused automation, you could potentially save your team countless hours of work and headaches, while delivering a stand-out customer experience.
After validating your foundation, and ensuring all aspects of your instance are being leveraged, we look at how to take your existing set-up to the next level. We will make recommendations on which modules could most benefit from a strategic refresh, to upgrade you from a basic setup to a sophisticated instance, focusing on where your efforts will make the most impact on ROI.
Quality Standards
Improved data quality translates to better targeting and higher conversion rates. We’ll help you identify database weaknesses including duplicate issues, uncontactable leads, inconsistent data capture, and outdated data.
We make recommendations for focus to reduce the cost of your platform, improve engagement rates, minimize risk of sync errors, and improve targeted messaging and personalization techniques.
We know how critical it is for your data to sync seamlessly across platforms. We take a look at your integration set up, looking for configuration issues which may cause records to be rejected, including mismatched field types, incorrect syntax version incompatibilities, user permission limitations, mismatched data fields, and and more. Rest assured that your integrations are working reliably, as designed.
Review Scoring Model
Are your most valuable leads being prioritized consistently? We’ll help you find out. We will take a look at your scoring model to ensure the right kinds of scoring is being implemented consistently across records.
Improve the Revenue Cycle Model
We’ll ensure you have the most effective flow from lead generation to sale. You can count on us to help you integrate lead nurturing and lead scoring into one holistic system.
Next-Level Personalization
Get rid of generic interactions and implement high-level customization in all of your channels. We suggest strategies to automatically communicate with your leads in a way that
feels
personal..
Maximize Module Usage
You don’t know what you don’t know. We’ll take a look at your set up and identify modules which are under-utilized. We’ll point out the best ways to get more value out of them, quickly, to maximize your efficiency and effectiveness.
Address Unused Modules
Are there unused modules that you’re still paying for? We’ll highlight the features which are going untouched, and educate you on how they can be implemented into your strategy to get more out of your system.
Eliminate Redundancy
Maybe you are paying for a redundant module, tool, or integration. Another tool you already have could replace one of your modules. We’ll help you identify these redundant modules so you can cut down on costs.
Lead Source Capture
We investigate your Lead Source and Lead Source Detail (LSD) capture to ensure you are reliably getting the data you need to understand exactly which campaigns are generating the best leads. This is a crucial feature for your lead generation strategy.
Data Normalization
We’ll take a look at your automated data processing flows, which ensure all data is formatted similarly, enabling better filtering and segmentation. This process also makes it easier for different platforms to sync with each other.
Scalable Alert Programs
We’ll take a look at the consistency and reliability of your alert program to ensure it will boost communication, visibility, and trust for your team.
The MAC team came to the rescue! We didn’t have an in-house Marketo expert, and I was definitely in over my head with a Marketo migration. Post-migration, we continue to leverage the team for day-to-day operations, CRM integration, marketing design/strategy, campaign development (build/test/deploy), and analyzing campaign performance. Highly recommend!
Tracy H
Sr. Content Strategist
Small-Business (50 or fewer emp.)
Not only is MAC responsive, but best in class with their advice and best practices for set up. However, they 100% work with clients to meet individual company needs and workflow. They listened to our needs, drafted a very detailed project management timeline and communicated with many moving parts/departments internally. And we had fun while we completed the project.
Manager/Operations in Information Technology and Services
Mid-Market(51-200 employees)
Very responsive, great attention to detail, easy to work with, excellent Marketo knowledge, caught other vendors errors before project was released to the public which was big, very reasonably priced and no retainer required.
Marlaine H
Mid-Market(51-200 employees)
What I enjoy most about working with the team at MAC is that they understand our business and feel like a part of the team. They discuss the scenario, best practices and various alternatives, all the while educating us on the platform.
Emma C
General Manager Marketing
Loved the fact that I could connect with a consultant on a personal level, where they were able to understand my needs and intentions. This made the entire process much easier and effective.
Alex B
Digital Marketing Specialist
Marketing & Advertising
Marketing Automation Canada helped us expand our usage of Marketo, building custom landing pages, a preference center, custom reports, data clean-up and more. They were also available to answer a plethora of questions as I worked to develop other aspects of the program.
Bailey D
Senior Marketing Coordinator
Higher Education
What I enjoy most about working with the team at MAC is that they understand our business and feel like a part of the team. They discuss the scenario, best practices and various alternatives, all the while educating us on the platform.
Samantha P.
Marketing Manager
Medical Devices
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Marketing Automation Canada offers expert MA and CRM services. Our certified consultants specialize in Marketo, Salesforce Sales Cloud, HubSpot, Salesforce Marketing Cloud, Eloqua, Pardot and Microsoft Dynamics 365 platforms. We can assist with implementations, migrations, mergers, integrations, system audits, solutions architecture, custom development, consulting, design services, website development, website maintenance, database management and nurture strategies.
