Adobe Journey Optimizer – Next-Level Customer Journeys

Unleash real-time, personalized engagement across channels

“What I enjoy most about working with the team at MAC is that they understand our business and feel like a part of the team. They discuss the scenario, best practices and various alternatives, all the while educating us on the platform.”

In today’s experience-driven world, customers expect more than segmented blasts or generic email campaigns. They expect contextual, seamless journeys that respond to what they do, where they are and what they might do next. That’s exactly what Adobe Journey Optimizer (AJO) enables — and how our agency helps you make it happen.

How our agency supports you

At Marketing Automation Canada, we specialize in helping businesses succeed with Adobe Journey Optimizer. From strategy through operations, we bring the expertise, frameworks and execution capability to deliver value.

Our Service Offering

We divide our services into stages — tailored to your maturity, objectives and budget.

Discovery & Strategy

  • We assess your current customer experience, data ecosystem, marketing automation landscape and channel footprint.
  • Map out your key journeys (e.g., onboarding, retention, cross-sell, support escalation) and define measurable business goals with AJO.
  • Define segmentation, orchestration logic, and channel mix aligned with your brand and operations.

Implementation & Setup

  • Configure AJO environment: setup of channels, triggers, segments, integration points.
  • Design journey canvases: events, branching logic, decisioning, offer orchestration
  • Integrate your data sources (CRM, web analytics, offline, third-party) into unified profiles to fuel real-time journeys.
  • Apply AJO’s decisioning & AI capabilities: send-time optimization, fatigue rules, offer libraries.

Channel Activation & Content Personalization

  • Develop assets and templates for email, mobile push, SMS, web, in-app.
  • Build dynamic content logic: user behavior, profile attributes, campaign goals.
  • Ensure consistent brand experience across channels while enabling personalization at scale.

Training, Launch & Operations

  • Train your team on AJO operations: journey monitoring, tweaking orchestration, analysing performance.
  • Support the initial launch and transition to operational mode.
  • Document best-practices and governance for sustainable growth.

Optimization & Growth

  • Monitor journey performance: engagement metrics, conversion, retention, churn.
  • Run A/B tests, refine logic, adjust triggers and segments.
  • Provide ongoing consultation for new use cases, extended channels, evolving business needs.
  • Support technical maintenance, integrations, updates as your ecosystem evolves.

Typical use-cases we deliver

Onboarding journeys

Trigger users from signup → first engagement → value realization with tailored content.

Abandoned cart / browse recovery

Real-time behavior triggers push or email to re-engage customers.

Retention/renewal workflows

Detect churn signals and deploy personalized offers or outreach.

Cross-channel consistent messaging

Web, mobile, email, SMS unified for a seamless experience.

Customer support and proactive service

Use journeys to detect support needs and intervene with relevant messaging.

Why work with us at MAC

We bring strategic depth: we don’t just deploy technology — we help you align journeys to business objectives, organizational capabilities and data maturity.

We deliver end-to-end expertise: from strategy and data integration through journey design, channel activation and ongoing optimization.

We ensure channel and data alignment: we help link your CRM, web, mobile, offline data and Adobe Experience Platform ecosystem to power real-time journeys.

We emphasize sustainable operations: we train your team, build governance and growth-friendly processes so you’re not reliant on external agencies indefinitely.

We focus on results: our aim is to move the needle on engagement, conversion, retention and brand loyalty — not just “install software”.

Ready to transform your customer journeys?

If you’re looking to harness Adobe Journey Optimizer for smarter, real-time customer engagement, we’d love to talk.

Reach out to us for a free consultation to explore:

Your current customer journey maturity and data readiness

Which business use cases AJO can unlock for you

A roadmap for deployment, service model and expected benefits

Let’s build journeys that feel purposeful, timely and personal — because every customer interaction matters.

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