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Start Center for Cancer Research

International Leaders in Oncology Research

“We recently had the pleasure of working with MAC on our website project, and we couldn’t be more thrilled with the results.”

Lauren Panco,
VP, Marketing | The START Center for Cancer Research

The
Challenge

We were entrusted with developing a new standalone website for The START Center for Cancer Research, a joint venture partner of The START Center. Previously housed within The START Center’s website, the organization sought to establish a distinct digital presence that would enhance the user experience and better reflect its global mission. The goal was to create a modern, easy-to-navigate platform where patients and visitors could access clinical trials via ClinicalTrials.gov, explore inspiring patient stories, learn about START’s global network of research sites, and get to know its world-class Principal Investigators and their scientific contributions. The new site also needed to showcase affiliated events and feature START’s blog, known as the ‘Newsroom,’ to provide timely, informative updates across the research community.

How we helped:

Style Guide

At the time of the project, START lacked a brand style guide or guidelines, and although the goal was to develop these, the timeline didn’t align with their website launch deadline. To address this, we created a streamlined style guide that could be applied across the website, CRMs, email templates, and marketing collateral. The guide established a brand font and color palette, with Inter chosen as the font for its modern, clean, and refreshed look—perfectly aligning with the brand’s desired tone. For the color palette, we retained the original brand colors but strategically incorporated brighter tones to evoke a sense of peace, care, and optimism, softening the gravity of the website’s subject matter.

Style Guide

At the time of the project, START lacked a brand style guide or guidelines, and although the goal was to develop these, the timeline didn’t align with their website launch deadline. To address this, we created a streamlined style guide that could be applied across the website, CRMs, email templates, and marketing collateral. The guide established a brand font and color palette, with Inter chosen as the font for its modern, clean, and refreshed look—perfectly aligning with the brand’s desired tone. For the color palette, we retained the original brand colors but strategically incorporated brighter tones to evoke a sense of peace, care, and optimism, softening the gravity of the website’s subject matter.

Website

The scope of START’s new website expanded significantly from a small project to a full-scale corporate site with over 120 pages. Guided by our goal to create a clean and fresh design that evoked peace and care, we leveraged WordPress to quickly build a scalable structure that would grow with the company’s evolving content. To streamline both design and development, we created templates for various sections, ensuring easy content management post-handoff. We also built databases for the blog, events, Principal Investigators, publications, and leadership team. Through API integration with ClinicalTrials.gov, we enhanced accessibility and user engagement. Despite the increased scope, we met START’s tight deadline of a month and a half, launching the site on time. After launch, we conducted training sessions to ensure the team could confidently manage the website’s user-friendly backend.
Visit Website

Absolutely amazing - would recommend to anyone!

“We recently had the pleasure of working with MAC on our website project, and we couldn’t be more thrilled with the results. From start to finish, they were absolutely amazing. They managed to complete our website with an incredibly fast turnaround, even as we significantly expanded the project’s scope beyond the initial plan.

The end result is a beautiful website that we are immensely proud of. Internally, our team is delighted, and externally, we’ve received countless compliments on its design and functionality. MAC’s commitment didn’t end with the website’s launch; they went above and beyond by training our team to ensure we felt comfortable managing the back-end.”

Lauren Panco,
VP, Marketing
The START Center for Cancer Research

How We Can Help

Branding

  • Naming
  • Brand Strategy
  • Brand & Corporate Brand Identities
  • Copywriting
  • Brand Guidelines

UX/UI Design

  • Customer & User Persona
  • Customer Journey Map
  • Mobile App Design
  • Web App Design
  • User Testing

Web Design & Development

  • Website Design
  • CMS Implementation
  • Front-end Development
  • Backend Development
  • Web & Mobile App Development

Ready to get started?

Let's deliver the value your project needs. Building experiences that people cherish, and achieving outcomes that matter demand true partnership. That’s why we’re here for the long haul, walking beside you every step of the way.

Let's Talk

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