Building Behaviour-Driven Journeys with Adobe Experience Platform and Marketo Engage
Move beyond static segmentation. Generic nurtures based on industry or job title aren’t enough. To stay ahead, your marketing must be behavior-driven.
Join our upcoming webinar as Marketing Automation Corp and Yard bridge the gap between Analytics, CDP, and Marketo Engage. We’re sharing the repeatable blueprint for turning intent signals into real-time activation that accelerates the customer lifecycle.
Event Details
Date
Tuesday, March 3rd, 2026
Time
4:00 PM UK / 11:00 AM ET
What You’ll Learn
We aren’t just talking about theory. We are showing you the exact architecture required to move from “static lists” to “dynamic intent”:
Precision Capture
Move beyond basic clicks to capture high-intent signals like product depth and abandonment.
The CDP Bridge
How to translate complex behavior into actionable traits like “High Consideration.”
Adaptive Activation
Trigger Marketo journeys that automatically shift content the moment intent changes.
The Feedback Loop
Refine your behavioral data using real-time engagement outcomes.
Segment Smarter, Activate Faster
Building Behaviour-Driven Journeys with Adobe Experience Platform and Marketo Engage
Move beyond static segmentation. Generic nurtures based on industry or job title aren’t enough. To stay ahead, your marketing must be behavior-driven.
Join our upcoming webinar as Marketing Automation Corp and Yard bridge the gap between Analytics, CDP, and Marketo Engage. We’re sharing the repeatable blueprint for turning intent signals into real-time activation that accelerates the customer lifecycle.