Segment Smarter, Activate Faster

Building Behaviour-Driven Journeys with Adobe Experience Platform and Marketo Engage

Move beyond static segmentation. Generic nurtures based on industry or job title aren’t enough. To stay ahead, your marketing must be behavior-driven.

Join our upcoming webinar as Marketing Automation Corp and Yard bridge the gap between Analytics, CDP, and Marketo Engage. We’re sharing the repeatable blueprint for turning intent signals into real-time activation that accelerates the customer lifecycle.

Event Details

Date

Tuesday, March 3rd, 2026

Time

4:00 PM UK / 11:00 AM ET

What You’ll Learn

We aren’t just talking about theory. We are showing you the exact architecture required to move from “static lists” to “dynamic intent”:

Precision Capture

Move beyond basic clicks to capture high-intent signals like product depth and abandonment.

The CDP Bridge

How to translate complex behavior into actionable traits like “High Consideration.”

Adaptive Activation

Trigger Marketo journeys that automatically shift content the moment intent changes.

The Feedback Loop

Refine your behavioral data using real-time engagement outcomes.

Segment Smarter, Activate Faster

Building Behaviour-Driven Journeys with Adobe Experience Platform and Marketo Engage

Move beyond static segmentation. Generic nurtures based on industry or job title aren’t enough. To stay ahead, your marketing must be behavior-driven.

Join our upcoming webinar as Marketing Automation Corp and Yard bridge the gap between Analytics, CDP, and Marketo Engage. We’re sharing the repeatable blueprint for turning intent signals into real-time activation that accelerates the customer lifecycle.

Reserve Your Spot

Tuesday, March 3, 2026 | 11am ET / 4pm UK

RSVP now to learn how to bridge the gap between behavioral signals and real-time activation.

Don’t let your data stay siloed. Build journeys that adapt as fast as your customers do.