“MAC is the perfect partner. They have broad expertise and provide support in a professional and collaborative manner to ensure our company’s success.”
A brilliant strategy is useless without effective execution. To achieve grade-A results, you need a grade-A team. From strategists and content writers, to designers and web developers, to analysts and MarTech architects – we curate a custom team with the expertise you need to make consistent movement on your top priorities and drive your KPIs.
We’re not just here to help you maintain the status quo, but to be your partners in driving true transformative change. To do this, our team conducts regular strategy sessions to align your marketing initiatives with your long-term business objectives. By setting out a one-year roadmap broken into phases, and approaching it with an agile mindset, we ensure constant forward progress toward your bigger goal.
Our consultants integrate seamlessly with your in-house team, becoming familiar with your brand values, target audience, and unique challenges. We meet you where you are at, using your preferred communication channels, PM tools, and processes, allowing us to quickly and easily fit into your existing flow.
We work with your team to define measurable goals/KPIs, and outline a 6-12 month multi-phased plan. This approach allows us to bring the right experts at the right time to drive change efficiently and effectively. While we focus on building long-term partnerships with our clients, we offer flexible engagement terms, to make getting started with us as easy as possible at every stage of growth.
KPI Assessment
We take a look at your most important goals, and assess what current efforts are contributing or detracting from your target KPIs using actual data. We cut through top-layer data to what really matters. Like, what efforts are driving the best quality leads, for the lowest cost – ultimately maximizing key metrics like bottom line profits and ROI.
Marketing Strategy
We collaborate with you to develop a detailed marketing strategy that targets your specific audience and aligns with your business objectives. For example, we can help you set lead generation goals and help you implement multichannel marketing campaigns to achieve them.
Roadmapping
Based on our discussions with key stakeholders, understanding of your KPIs, and your current state, we lay out a detailed roadmap for optimization, explaining the value and anticipated results of each piece. Our goal is delivering incredible and lasting growth through incremental changes which build upon each other.
Certified Marketing Automation Expertise
MAC’s experts are certified in HubSpot, Marketo, Pardot, and more! Our team can set up automated workflows that nurture leads through personalized email sequences, trigger-based messaging, and dynamic content. By automating repetitive tasks, your team can focus on high-value activities, resulting in improved efficiency and conversion rates.
CRM Integration and Management
Enhance customer relationships by integrating your CRM system—whether it’s Salesforce, HubSpot, or another platform—with your marketing activities. We ensure seamless data flow between your CRM and marketing channels, providing a 360-degree view of customer interactions.
Digital Experience / Buyer Journey Design
We arent just Marketing Automation experts – we are digital experience experts. We focus on helping you get more out of your marketing spend through efforts like: optimizing website conversion, improving branding, improving buyer experience, developing content/messaging, optimizing targeting, and more. We help get effective messaging infront of the right audience at the right time.
Data-Driven Insights
If you don’t understand your data, you’re flying blind! Turn your marketing data into actionable insights with our advanced analytics services. We use tools like Google Analytics, Marketo Measure (previously Bizible), Tableau, and Salesforce dashboards to track key performance indicators that will inform your next moves.
Continuous Campaign Optimization
We adopt a test-and-learn approach to your campaigns, using A/B testing and multivariate analysis to refine messaging, design, and targeting. This continuous optimization leads to performance improvements without any heavy lifting!
Collaborative Team Support
Our experts become an integral part of your team, participating in regular meetings, strategy sessions, and providing ongoing support. With MAC in your corner, you’ll enhance your internal capabilities and ensure alignment across all marketing and sales initiatives.
The MAC team came to the rescue! We didn’t have an in-house Marketo expert, and I was definitely in over my head with a Marketo migration. Post-migration, we continue to leverage the team for day-to-day operations, CRM integration, marketing design/strategy, campaign development (build/test/deploy), and analyzing campaign performance. Highly recommend!
Tracy H
Sr. Content Strategist
Small-Business (50 or fewer emp.)
Not only is MAC responsive, but best in class with their advice and best practices for set up. However, they 100% work with clients to meet individual company needs and workflow. They listened to our needs, drafted a very detailed project management timeline and communicated with many moving parts/departments internally. And we had fun while we completed the project.
Manager/Operations in Information Technology and Services
Mid-Market(51-200 employees)
Very responsive, great attention to detail, easy to work with, excellent Marketo knowledge, caught other vendors errors before project was released to the public which was big, very reasonably priced and no retainer required.
Marlaine H
Mid-Market(51-200 employees)
What I enjoy most about working with the team at MAC is that they understand our business and feel like a part of the team. They discuss the scenario, best practices and various alternatives, all the while educating us on the platform.
Emma C
General Manager Marketing
Loved the fact that I could connect with a consultant on a personal level, where they were able to understand my needs and intentions. This made the entire process much easier and effective.
Alex B
Digital Marketing Specialist
Marketing & Advertising
Marketing Automation Canada helped us expand our usage of Marketo, building custom landing pages, a preference center, custom reports, data clean-up and more. They were also available to answer a plethora of questions as I worked to develop other aspects of the program.
Bailey D
Senior Marketing Coordinator
Higher Education
What I enjoy most about working with the team at MAC is that they understand our business and feel like a part of the team. They discuss the scenario, best practices and various alternatives, all the while educating us on the platform.
Samantha P.
Marketing Manager
Medical Devices
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Marketing Automation Corp. offers expert MA and CRM services. Our certified consultants specialize in Marketo, Salesforce Sales Cloud, HubSpot, Salesforce Marketing Cloud, Eloqua, Pardot and Microsoft Dynamics 365 platforms. We can assist with implementations, migrations, mergers, integrations, system audits, solutions architecture, custom development, consulting, design services, website development, website maintenance, database management and nurture strategies.
