“MAC is the perfect partner. They have broad expertise and provide support in a professional and collaborative manner to ensure our company’s success.”
Sales and Marketing teams at odds? We get it. Sometimes incentivization and priorities are mismatched, causing disagreement on how things ought to be done. Our certified experts are well versed in both MA and CRM platforms, allowing them to speak both languages and unify the teams with a plan that everyone is happy with, so everyone is working in lockstep.
The most important thing in the buyer journey is to be connected with a live agent when they are ready to talk – no sooner, no later. We will help you establish that sweet spot, and set up processes to ensure leads are being picked up and actioned as promptly as possible, by the person best suited to help them. This may include optimizing MAP to CRM sync, implementing a scoring model or lead lifecycle, alerts, follow up triggers and more.
We can implement data synchronization across both departments and configure custom dashboards, so both teams can keep an eye on the KPIs that matter most to them. Optimizing data flow allows marketing teams to attribute revenue generated to specific campaigns, allowing them to make more informed decisions centered around ROI.
With unified reporting and analytics, your teams can monitor the efficiency of their strategies and collectively decide how to improve their efforts.
Our certified experts are ready to help both teams achieve their goals. We provide all the assets, resources, training, guidance, and best practices to ensure your marketing and sales staff work seamlessly together.
During the implementation and synchronization process, we work closely with your team members, gathering their feedback, opinions, and suggestions. We aim to provide ongoing support and tips to ensure their collaboration is a success.
Robust Planning
We design the entire project scope, including all steps of the process. We’ll share the right integration techniques, how the new workflow operates, expected results, and more. You can count on us for complete project management from start to finish, along with ongoing support after implementation.
Seamless Integration
We assist in integrating and synchronizing all necessary tools and systems. We’ll create a centralized database to store detailed customer information and track interactions across all touchpoints. We adjust the structure, format, and value of data to ensure everything fits together perfectly.
Data Synchronization
We address data inconsistencies, ensuring datasets in multiple locations are always consistent, updated, and easily accessible. Your entire organization will have the access they need.
Ideal Lead Scoring
We’ll align marketing and sales teams to establish a unified approach to lead scoring criteria and objectives. This alignment enables both teams to prioritize leads more effectively, boosting conversion rates.
Lead Lifecycles
We’ll make sure you can see lead interactions with marketing or sales touchpoints in real time. For example, if a lead downloads a resource, sales reps will instantly receive information about the interaction, allowing them to approach leads with context.
Unified Lead Nurturing
Our consultants empower your marketing team to use MA data to improve lead nurturing, making communication more personalized and moving leads through the sales funnel more effectively.
Goals Synergy
We help define specific goals and establish proper KPIs to track both teams. MAC will implement the right analytics and reporting tools to monitor CRM and MA efforts.
Data-Driven Decision Making
You’ll gain valuable insights into leads, customer behavior, and campaign performance to track ROI and measure the effectiveness of efforts. Your team can optimize strategies with real-time feedback from both departments.
Strategies Review
Your organization will receive a thorough analysis of your current strategies and actionable insights to aim with your new integrated workflow.
Automated Triggers
Our experts enable actions to trigger specific marketing and sales automations. This can involve automatically sending follow-up emails, requesting feedback, suggesting recommendations, and more.
Content Revamp
We help sales and marketing teams map content to categorize which would be most effective at each stage of the customer journey. Our process includes delivering content templates and recommendations for a content framework to leverage the new integration.
Improved Customer Service
Our services include helping your customer service team by providing a holistic view of customers from a marketing and sales perspective, leading to faster resolution times.
Proper Staff Training
We train and empower all users to understand the new processes, goals, metrics, and more. This comprehensive training from our 15+ years of experience ensures the best use of the new workflow and enhances team collaboration.
Effortless Adaptation
Our team will provide easy-to-use dashboards, tools, and features to enable your marketing and sales teams to work together without hassle. The process includes redefining your onboarding to help new hires quickly learn the ropes.
Management Transformation
Through our training, your management team will understand how to create new strategies within the updated workflow. We’ll provide recommendations to ensure successful integration between teams.
The MAC team came to the rescue! We didn’t have an in-house Marketo expert, and I was definitely in over my head with a Marketo migration. Post-migration, we continue to leverage the team for day-to-day operations, CRM integration, marketing design/strategy, campaign development (build/test/deploy), and analyzing campaign performance. Highly recommend!
Tracy H
Sr. Content Strategist
Small-Business (50 or fewer emp.)
Not only is MAC responsive, but best in class with their advice and best practices for set up. However, they 100% work with clients to meet individual company needs and workflow. They listened to our needs, drafted a very detailed project management timeline and communicated with many moving parts/departments internally. And we had fun while we completed the project.
Manager/Operations in Information Technology and Services
Mid-Market(51-200 employees)
Very responsive, great attention to detail, easy to work with, excellent Marketo knowledge, caught other vendors errors before project was released to the public which was big, very reasonably priced and no retainer required.
Marlaine H
Mid-Market(51-200 employees)
What I enjoy most about working with the team at MAC is that they understand our business and feel like a part of the team. They discuss the scenario, best practices and various alternatives, all the while educating us on the platform.
Emma C
General Manager Marketing
Loved the fact that I could connect with a consultant on a personal level, where they were able to understand my needs and intentions. This made the entire process much easier and effective.
Alex B
Digital Marketing Specialist
Marketing & Advertising
Marketing Automation Canada helped us expand our usage of Marketo, building custom landing pages, a preference center, custom reports, data clean-up and more. They were also available to answer a plethora of questions as I worked to develop other aspects of the program.
Bailey D
Senior Marketing Coordinator
Higher Education
What I enjoy most about working with the team at MAC is that they understand our business and feel like a part of the team. They discuss the scenario, best practices and various alternatives, all the while educating us on the platform.
Samantha P.
Marketing Manager
Medical Devices
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Marketing Automation Corp. offers expert MA and CRM services. Our certified consultants specialize in Marketo, Salesforce Sales Cloud, HubSpot, Salesforce Marketing Cloud, Eloqua, Pardot and Microsoft Dynamics 365 platforms. We can assist with implementations, migrations, mergers, integrations, system audits, solutions architecture, custom development, consulting, design services, website development, website maintenance, database management and nurture strategies.
