The team responds quickly and is able to propose, test, and implement the recommendations they bring forward. The team is diverse in skills and is very collaborative. Pricing is competitive and very much worth the value. A true business partner.
“MAC is the perfect partner. They have broad expertise and provide support in a professional and collaborative manner to ensure our company’s success.”
Sales and Marketing teams at odds? We get it. Sometimes incentivization and priorities are mismatched, causing disagreement on how things ought to be done. Our certified experts are well versed in both MA and CRM platforms, allowing them to speak both languages and unify the teams with a plan that everyone is happy with, so everyone is working in lockstep.
Success in AI depends on quality data – and so does an effective buyer journey. We begin by thoroughly assessing and preparing your marketing and sales data, reorganizing and cleansing datasets as needed to ensure accuracy, consistency, and reliability across platforms.
From there, we help you define the optimal moment to connect buyers with a live agent – no sooner, no later. By optimizing MAP-to-CRM synchronization, implementing intelligent lead scoring and lifecycle models, and configuring alerts and automated follow-up triggers, we ensure leads are actioned promptly by the person best suited to help them. The result is faster response times, better conversations, and a more seamless buyer experience.
Reliable data is the foundation of meaningful insights. We implement synchronized, high-quality data flows across marketing and sales systems so both teams can trust the numbers they’re seeing and act on them with confidence.
With unified reporting and AI-ready analytics, we configure custom dashboards that allow marketing to accurately attribute revenue to specific campaigns and sales to track pipeline health and performance. Together, your teams can monitor efficiency, identify opportunities for improvement, and make informed, ROI-driven decisions based on a single source of truth.
Even the most advanced AI and analytics tools require confident, well-trained teams to deliver value. Our certified experts provide the training, resources, and best practices your sales and marketing teams need to work seamlessly together – grounded in clean, reliable data.
Throughout implementation and data preparation, we collaborate closely with your team members, gathering feedback and refining processes to support adoption. We provide ongoing guidance to ensure your teams not only understand the tools, but trust the data behind them – setting the stage for long-term success.
Robust Planning
We design the entire project scope, including all steps of the process. We’ll share the right integration techniques, how the new workflow operates, expected results, and more. You can count on us for complete project management from start to finish, along with ongoing support after implementation.
Seamless Integration
We assist in integrating and synchronizing all necessary tools and systems. We’ll create a centralized database to store detailed customer information and track interactions across all touchpoints. We adjust the structure, format, and value of data to ensure everything fits together perfectly.
Data Synchronization
We address data inconsistencies, ensuring datasets in multiple locations are always consistent, updated, and easily accessible. Your entire organization will have the access they need.
Ideal Lead Scoring
We’ll align marketing and sales teams to establish a unified approach to lead scoring criteria and objectives. This alignment enables both teams to prioritize leads more effectively, boosting conversion rates.
Lead Lifecycles
We’ll make sure you can see lead interactions with marketing or sales touchpoints in real time. For example, if a lead downloads a resource, sales reps will instantly receive information about the interaction, allowing them to approach leads with context.
Unified Lead Nurturing
Our consultants empower your marketing team to use MA data to improve lead nurturing, making communication more personalized and moving leads through the sales funnel more effectively.
Strategy Alignment & Goals Synergy
We help align sales and marketing around shared objectives by defining clear, measurable goals and establishing the right KPIs for both teams. Using clean, reliable data, we implement the appropriate analytics and reporting tools to track performance across CRM and marketing automation platforms – ensuring visibility, accountability, and alignment.
Data-Driven Decision Making
With trusted, high-quality data as the foundation, you gain actionable insights into lead quality, customer behavior, and campaign performance. Real-time reporting and AI-ready analytics allow both teams to measure ROI, assess effectiveness, and continuously optimize strategies based on shared, up-to-date feedback.
Strategies Review
We conduct a comprehensive review of your existing sales and marketing strategies, identifying gaps, inefficiencies, and opportunities for improvement. You’ll receive actionable recommendations designed to align with your integrated workflows – helping your organization operate more efficiently, collaborate more effectively, and drive better results.
Automated Triggers
Our experts enable actions to trigger specific marketing and sales automations. This can involve automatically sending follow-up emails, requesting feedback, suggesting recommendations, and more.
Content Revamp
We help sales and marketing teams map content to categorize which would be most effective at each stage of the customer journey. Our process includes delivering content templates and recommendations for a content framework to leverage the new integration.
Improved Customer Service
Our services include helping your customer service team by providing a holistic view of customers from a marketing and sales perspective, leading to faster resolution times.
Proper Staff Training
We train and empower all users to understand the new processes, goals, metrics, and more. This comprehensive training from our 15+ years of experience ensures the best use of the new workflow and enhances team collaboration.
Effortless Adaptation
Our team will provide easy-to-use dashboards, tools, and features to enable your marketing and sales teams to work together without hassle. The process includes redefining your onboarding to help new hires quickly learn the ropes.
Management Transformation
Through our training, your management team will understand how to create new strategies within the updated workflow. We’ll provide recommendations to ensure successful integration between teams.
The team responds quickly and is able to propose, test, and implement the recommendations they bring forward. The team is diverse in skills and is very collaborative. Pricing is competitive and very much worth the value. A true business partner.
David R.
Mid Market (51-1000 emp.)
What I like best about Marketing Automation Corp is the incredible expertise and partnership they bring to our team. There hasn’t been a single problem that they didn’t have a solution for. They consistently over‑deliver, exceed expectations, and somehow make every meeting feel fast, fun, and productive.
Marwa R.
Marketin Operations Supervisor
Mid-Market (51-1000 emp.)
The MAC team came to the rescue! We didn’t have an in-house Marketo expert, and I was definitely in over my head with a Marketo migration. Post-migration, we continue to leverage the team for day-to-day operations, CRM integration, marketing design/strategy, campaign development (build/test/deploy), and analyzing campaign performance. Highly recommend!
Tracy H
Sr. Content Strategist
Small-Business (50 or fewer emp.)
Not only is MAC responsive, but best in class with their advice and best practices for set up. However, they 100% work with clients to meet individual company needs and workflow. They listened to our needs, drafted a very detailed project management timeline and communicated with many moving parts/departments internally. And we had fun while we completed the project.
Manager/Operations in Information Technology and Services
Mid-Market(51-200 employees)
Very responsive, great attention to detail, easy to work with, excellent Marketo knowledge, caught other vendors errors before project was released to the public which was big, very reasonably priced and no retainer required.
Marlaine H
Mid-Market(51-200 employees)
What I enjoy most about working with the team at MAC is that they understand our business and feel like a part of the team. They discuss the scenario, best practices and various alternatives, all the while educating us on the platform.
Emma C
General Manager Marketing
Loved the fact that I could connect with a consultant on a personal level, where they were able to understand my needs and intentions. This made the entire process much easier and effective.
Alex B
Digital Marketing Specialist
Marketing & Advertising
Marketing Automation Canada helped us expand our usage of Marketo, building custom landing pages, a preference center, custom reports, data clean-up and more. They were also available to answer a plethora of questions as I worked to develop other aspects of the program.
Bailey D
Senior Marketing Coordinator
Higher Education
What I enjoy most about working with the team at MAC is that they understand our business and feel like a part of the team. They discuss the scenario, best practices and various alternatives, all the while educating us on the platform.
Samantha P.
Marketing Manager
Medical Devices
