They are incredibly solutions oriented, often going above and beyond to help us achieve our goals. I’ve been incredibly impressed with their professionalism, timeliness, and willingness to go the extra mile.
Want to get more out of your marketing budget? We will help you to gain a deeper understanding of your target audiences, assess the KPIs of your current marketing efforts, and lay out a 6-12 month strategy and executional plan to transform your marketing efforts.
We know that a great strategy is nothing without equally great execution. Thats why our team is stacked with best-in-class designers, copywriters, developers analysts and Marketing Automation specialists, to bring your strategic plan to fruition. Your dedicated team is here to not only improve your marketing, but to truly transform it.
Understanding your audience is the first step in any effective marketing strategy. We create detailed buyer personas based on data analysis and market research, ensuring your messaging hits the mark with the right people. Here’s how we do it:
Data-Driven Insights
We base our personas on actual customer behaviors and purchase patterns, ensuring each profile is firmly rooted in reality.
Psychographic Profiling
We examine emotional triggers, values, and decision-making factors—essential insights for guiding prospects down the funnel.
Refined Messaging
We align your content with each persona’s core needs, wants, and pain points to increase relevance and impact.
We take a look at your most important goals, and assess what current efforts are contributing or detracting from your target KPIs using actual data. We cut through top-layer data to what really matters. Like, what efforts are driving the best quality leads, for the lowest cost – ultimately maximizing key metrics like bottom line profits and ROI. Here’s what that entails:
Goal-Oriented Analysis
We establish clear success metrics and prioritize bottom-line impact to ensure every marketing dollar is well allocated.
Pinpointing High-Value Activities
We uncover which channels, content, and campaigns generate the best leads at the most efficient cost.
Streamlined Reporting
We cut through vanity metrics and present insights that reflect real growth in terms of ROI and long-term profitability.
Our experts develop totally customized strategies that align with your business goals. Whether you’re aiming to increase brand awareness or drive sales, our plans are designed to deliver measurable results that keep your bottom line in mind. Here’s our approach:
Full-Funnel Focus
We design strategies that capture attention, nurture leads, and convert prospects into loyal customers.
Multi-Disciplinary Expertise
Our team covers a broad spectrum—from email, to social media, to website experience, to paid ads, and more—ensuring all bases are covered.
Measurable Milestones
We incorporate checkpoints into your plan, allowing you to track progress and pivot efficiently when needed.
Our team of strategists, copywriters, designers and developers have all the skills you need to launch campaigns effectively and efficiently. Our strategies span all marketing channels including social media, paid ad, website, email, and even live events. We ensure a consistent brand voice and message, enhancing recognition and trust. Here’s how we make it happen:
Holistic Channel Integration
We maintain a cohesive brand identity across social media, paid ads, website content, email, and even live events.
Efficient Project Management
We blend strategic planning, engaging copy, modern design, and technical know-how into smooth, timely campaign launches.
Brand Voice Consistency
We safeguard a unified tone and style so that every touchpoint reinforces recognition and trust in your brand.
We use cutting-edge analytics tools to track campaign performance, audience engagement, and conversion metrics. These insights allow us to make data-backed adjustments that enhance effectiveness and ROI. Here’s how:
Real-Time Tracking
We keep a close eye on key metrics, enabling rapid response to shifts in audience behavior and market trends.
Conversion Optimization
By identifying high-impact channels and content, we refine your approach to drive a steady stream of leads and sales.
Predictive Forecasting
Our data models help anticipate trends, allowing you to allocate resources more effectively and stay ahead of the curve.
Through A/B testing, audience segmentation, and performance analysis, we systematically identify optimizations. Your results will only get better and better over time! This iterative process leads to higher conversion rates and sustained growth without any heavy lifting on your part. This is how we optimize:
A/B Testing
We experiment with various messages and creatives to discover what resonates most powerfully with your audience.
Audience Segmentation
We tailor campaigns to specific audience subsets, ensuring messaging stays relevant and effective.
Iterative Improvements
With each round of optimization, we build on successes, compounding your results and maximizing ROI.
The MAC team came to the rescue! We didn’t have an in-house Marketo expert, and I was definitely in over my head with a Marketo migration. Post-migration, we continue to leverage the team for day-to-day operations, CRM integration, marketing design/strategy, campaign development (build/test/deploy), and analyzing campaign performance. Highly recommend!
Tracy H
Sr. Content Strategist
Small-Business (50 or fewer emp.)
Not only is MAC responsive, but best in class with their advice and best practices for set up. However, they 100% work with clients to meet individual company needs and workflow. They listened to our needs, drafted a very detailed project management timeline and communicated with many moving parts/departments internally. And we had fun while we completed the project.
Manager/Operations in Information Technology and Services
Mid-Market(51-200 employees)
Very responsive, great attention to detail, easy to work with, excellent Marketo knowledge, caught other vendors errors before project was released to the public which was big, very reasonably priced and no retainer required.
Marlaine H
Mid-Market(51-200 employees)
What I enjoy most about working with the team at MAC is that they understand our business and feel like a part of the team. They discuss the scenario, best practices and various alternatives, all the while educating us on the platform.
Emma C
General Manager Marketing
Loved the fact that I could connect with a consultant on a personal level, where they were able to understand my needs and intentions. This made the entire process much easier and effective.
Alex B
Digital Marketing Specialist
Marketing & Advertising
Marketing Automation Canada helped us expand our usage of Marketo, building custom landing pages, a preference center, custom reports, data clean-up and more. They were also available to answer a plethora of questions as I worked to develop other aspects of the program.
Bailey D
Senior Marketing Coordinator
Higher Education
What I enjoy most about working with the team at MAC is that they understand our business and feel like a part of the team. They discuss the scenario, best practices and various alternatives, all the while educating us on the platform.
Samantha P.
Marketing Manager
Medical Devices
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Marketing Automation Corp. offers expert MA and CRM services. Our certified consultants specialize in Marketo, Salesforce Sales Cloud, HubSpot, Salesforce Marketing Cloud, Eloqua, Pardot and Microsoft Dynamics 365 platforms. We can assist with implementations, migrations, mergers, integrations, system audits, solutions architecture, custom development, consulting, design services, website development, website maintenance, database management and nurture strategies.
