The team responds quickly and is able to propose, test, and implement the recommendations they bring forward. The team is diverse in skills and is very collaborative. Pricing is competitive and very much worth the value. A true business partner.
We get your Marketo instance ready for AI, then connect it to the tools your team already works in.
But only in that order. Connect an agent to three years of unaudited data and undocumented programs, and you scale every inherited problem at machine speed. So we fix the foundation, connect Marketo’s MCP server, and train your team to run it.
The result? Lead diagnostics, pre-launch QA, and list imports stop eating your week.
AI amplifies what it finds. We audit your data quality, field hygiene, program structure, and naming conventions first, so your automation scales good decisions instead of old ones. This is the step most teams skip and every team regrets.
We connect the Marketo MCP server to your team’s tools and enable your subscription’s AI skills. Lead diagnostics, QA, and list imports stop eating your week and you’re ready when Adobe ships program generation.
Your team learns the tools hands-on: the prompts, the guardrails, and when to trust the output versus when to check it. Documented, repeatable, and theirs. You own the system when we leave.
Instance Health Check
We review your programs, smart campaigns, fields, and naming conventions to identify what’s working, what’s been abandoned, and what will break under automation. You get a plain-language inventory of your instance before anything is connected to it.
Data Quality Review
We assess duplicates, incomplete records, stale fields, and inconsistent values across your database. AI acts on whatever it finds, so we tell you exactly what it would find today.
Use Case Prioritization
We map the work your team actually does against what AI can reliably take on right now. You’ll receive a ranked shortlist, with the low-risk, high-return tasks first.
Secure Credentialing
We create a dedicated API user in LaunchPoint with permissions scoped to the job — never your admin account. Access is documented, reviewable, and revocable in a single step.
Tool Connection
We connect the Marketo MCP server to the AI tools your team already works in. Your ops team keeps working where they work, with Marketo now reachable from inside it.
Controlled Testing
Where you have a sandbox, we use it. Where you don’t, we start with read-only access, then test writes against seed records in draft state. Nothing reaches a real lead until you have seen it behave.
Skill Enablement
We turn on the native AI capabilities your subscription already includes and configure them against your instance. Most teams are already paying for these and not using them.
User Access Configuration
We decide with you who gets access to which capabilities, then set permissions to match. Access follows roles, rather than defaulting to everyone.
Terms and Data Review
We walk your team through Adobe’s Gen-AI terms and data governance documentation before anything is switched on. Your security and legal stakeholders get clear answers ahead of sign-off.
Prompt Libraries
We author the organizational rules Marketo AI reads, plus the prompts that produce reliable results in your instance, so output quality doesn’t depend on who is asking. Your team starts from proven instructions instead of a blank box.
Approval Gates
We define which actions run automatically and which require a person to sign off. Anything customer-facing waits for a human review, every time.
Documented SOPs
We write down the new way of working, step by step, in language your team will actually use. When someone leaves, the process stays.
Hands-On Training
We train your team inside your own instance, on your real work — not a generic demo environment. They finish knowing what to delegate to AI and what to keep.
Prompt Coaching
We coach your team on how to ask, how to check the output, and how to recognize when something is wrong. This is the skill that separates useful AI from expensive AI.
Ongoing Support
Adobe is shipping to this area constantly. We stay available to review new capabilities, adjust your configuration, and answer questions as they come up.
Dedicated API user. Purpose-built LaunchPoint credentials scoped to the job. Never your admin account.
Controlled Testing. A sandbox where you have one, seed records and draft state where you don’t. You see it behave before a real lead does.
Human approval gates. Anything customer-facing gets reviewed by a person before it sends. Every time.
Rate-limit planning. AI activity shares your API budget. We make sure it doesn’t starve your CRM sync.
Documented rollback. Where an action is reversible, the steps are written down. Where it isn’t, it sits behind an approval gate.
Connecting an AI assistant to your marketing database is a security decision before it is a marketing one. Here is how we handle it.
Certified experts, a 4.8 star G2 rating, and 17 years of results, delivering enterprise-caliber work without the enterprise markup.
Web Experience, Marketing Automation, and Salesforce expertise, under one roof. So, your buyer journey stays seamless from first click to closed deal.
Your dedicated consultant knows your business inside and out, and responds like an in-house team member in your tools, on your timeline.
Our consultants take the time to teach, not just execute so your team walks away understanding the process, not just the output.
Our proven framework, your way. Your pace, your priorities, inside the communication tools your team already uses.
Our confidence in the work speaks for itself. Choose retainer, SOW, or by-the-hour, and stay because you want to, not because you’re locked in.
The team responds quickly and is able to propose, test, and implement the recommendations they bring forward. The team is diverse in skills and is very collaborative. Pricing is competitive and very much worth the value. A true business partner.
David R.
Mid Market (51-1000 emp.)
What I like best about Marketing Automation Corp is the incredible expertise and partnership they bring to our team. There hasn’t been a single problem that they didn’t have a solution for. They consistently over‑deliver, exceed expectations, and somehow make every meeting feel fast, fun, and productive.
Marwa R.
Marketing Operations Supervisor
Mid-Market (51-1000 emp.)
The MAC team came to the rescue! We didn’t have an in-house Marketo expert, and I was definitely in over my head with a Marketo migration. Post-migration, we continue to leverage the team for day-to-day operations, CRM integration, marketing design/strategy, campaign development (build/test/deploy), and analyzing campaign performance. Highly recommend!
Tracy H
Sr. Content Strategist
Small-Business (50 or fewer emp.)
Not only is MAC responsive, but best in class with their advice and best practices for set up. However, they 100% work with clients to meet individual company needs and workflow. They listened to our needs, drafted a very detailed project management timeline and communicated with many moving parts/departments internally. And we had fun while we completed the project.
Manager/Operations in Information Technology and Services
Mid-Market(51-200 employees)
Very responsive, great attention to detail, easy to work with, excellent Marketo knowledge, caught other vendors errors before project was released to the public which was big, very reasonably priced and no retainer required.
Marlaine H
Mid-Market(51-200 employees)
What I enjoy most about working with the team at MAC is that they understand our business and feel like a part of the team. They discuss the scenario, best practices and various alternatives, all the while educating us on the platform.
Emma C
General Manager Marketing
Loved the fact that I could connect with a consultant on a personal level, where they were able to understand my needs and intentions. This made the entire process much easier and effective.
Alex B
Digital Marketing Specialist
Marketing & Advertising
Marketing Automation Canada helped us expand our usage of Marketo, building custom landing pages, a preference center, custom reports, data clean-up and more. They were also available to answer a plethora of questions as I worked to develop other aspects of the program.
Bailey D
Senior Marketing Coordinator
Higher Education
MAC team has managed 95% of all of our marketing automation initiatives. They are incredibly trustworthy and have your best interests in mind.
Samantha P.
Marketing Manager
Medical Devices
The built-in AI skills are available across subscriptions, but Marketo AI has to be enabled for your account and your team has to accept Adobe’s Gen-AI terms. We coordinate that with your Adobe account team as part of the engagement.
Adobe states it does not use your data to train or fine-tune the models behind Marketo AI. The MCP server itself hosts no AI models and retains no credentials or request data between calls. Where your data goes beyond that depends on which AI tool you connect, which is exactly why we review that with you before anything is enabled.
That’s the most common starting point, and it’s the reason we audit before we automate. You’ll have a clear picture of what needs fixing before anything gets connected.
Waiting costs you the part that takes longest. The audit, the data cleanup, and the governance work are the same regardless of which features ship next. And they’re what determines whether the new ones work on day one or become another project. Teams who prepare now get value from each release immediately. Teams who wait start from scratch each time.
Not the way we configure it. Credentials are scoped, testing happens in sandbox, and anything customer-facing goes through human review.
No. Setup is configuration, not custom code, and we do it with your ops team.
The readiness audit takes about a week. Most clients have their first working use case inside the first month, depending on what the audit turns up.
