Why Hire a Marketing Automation Consultant?

Automation is a hot topic across all industries—and marketing is no exception.

As organizations look for ways to increase efficiency and streamline processes, many have enlisted the help of marketing automation software.

According to the HubSpot 2023 State of Marketing Report, the average marketer spends six hours daily on “manual, administrative, or operational tasks.” Many of these tasks could be automated with the right technology.

That all sounds great on the surface level. But when you consider automating marketing tasks for your organization, so many questions arise:

  • What if you have no idea where to start with all the marketing automation tech?
  • How can you ensure your technology is configured for maximum efficiency?
  • Or what if you simply don’t have the time to set up, manage, and troubleshoot the system?

Here’s an answer for you:

Hire an expert consultant with the skills to help you make the most of your investment in marketing automation software.

What Does a Marketing Automation Consultant Do?

The right consultant can help you select, implement, and manage the best software for your organization—saving you time and allowing you to focus on high-value activities that drive results.

Note: when we say the “right consultant,” we don’t mean just anyone with experience in the software you’ve chosen. It’s important to find a professional who also has relevant marketing experience and can provide guidance on how to make your automation system work for you.

It’s not enough to install the technology and call it a day. The platform needs to be properly configured, tested, and integrated with other systems to be truly effective.

An experienced consultant will help you do all of this—and much more!

Benefits of Hiring a Marketing Automation Canada Consultant

At Marketing Automation Canada (or MAC for short), our consultants are proud to provide measurable results for all of our clients. If you’re looking for flexible support from experienced professionals, MAC is the right choice for you!

Here are a few (of the many) ways our consultants can help you:

We Have Certified Experts in All Marketing Automation Platforms

HubSpot, Marketo, Salesforce Marketing Cloud, Pardot… and the list goes on!

Our certified experts have deep knowledge of all marketing automation platforms. They’re not your run-of-the-mill, one-trick ponies. We’re talking years of hands-on, roll-up-the-sleeves experience across all types of industries—from cozy cafes to corporate empires.

Our certified experts are ready to whip your campaigns into shape, convert leads, and skyrocket your ROI.

We Help With All Sorts of Marketing Automation Tasks and Challenges

Need help setting up a lead nurturing campaign? We have you covered.
Looking for support with segmentation or email deliverability? No problem!

We provide tailored solutions for all your marketing automation needs—no matter how big or small. Thanks to our decades of experience, we know what works and what doesn’t. We’ll create comprehensive strategies to make every campaign successful.

At MAC, our consultants are so knowledgeable that they can diagnose problems, optimize user experience, and guide you through the entire marketing automation process.

They can even break down complex processes in a way that non-marketing professionals can understand. Your team will learn from ours!

To show you the big picture, here are examples of common tasks we help our clients with:

Platform Configuration and Integration

Ever felt like your software is speaking a different language?

At MAC, our consultants provide personalized support with all the tech-related stuff. We’ll configure and seamlessly integrate your software with your CRM, website, and other systems.

We’ll also make sure your data is securely backed up and stored. You’ll never have to worry about losing important customer information.

With our MAC consultants by your side, your platforms won’t just integrate—they’ll collaborate, coexist, and thrive.

Email Flows and Automation

Your email campaign isn’t a message in a bottle, so don’t send it out aimlessly and just hope someone decides to open it.

We all know the power of a well-crafted email, but the truth is that if it’s not properly automated and tracked, you won’t get the best results.

Our consultants can create custom email flows that guarantee maximum efficiency—no matter what kind of customer journey you’re trying to build.

And with the capabilities of our favorite marketing automation platforms, we’ll help you craft email journeys that feel as personalized as handwritten notes.

A/B Testing and Campaign Optimization

“Why do I need to focus on campaign optimization?” you ask.

When running multiple campaigns, it’s essential to stay ahead of the competition by testing and optimizing your strategies.

You can’t always afford to make wild guesses on campaigns—unless you have an unlimited marketing budget! (We wish we did.)

That’s where testing and optimization come in. Let’s break these two concepts down:

A/B testing is like a science experiment for marketers. We take your campaign elements—the subject line, the call-to-action, or even the color of your buttons—and create variations. Then, we let your audience decide which one hits the bullseye.

But testing alone isn’t enough. We also sift through data to uncover what’s working, what’s not, and why.

Remember when you couldn’t figure out why people were clicking away from your landing page? We’ll crack that case wide open and help you make the necessary tweaks for maximum conversions.

See, we told you our consultants can take a lot of tasks off your plate! We’ll show you how to get the most out of your campaigns without taking any unnecessary risks—all while saving you time and money!

We're Experts in Cross-Channel Integration and Optimizing the Customer Journey

Our experts at MAC take a holistic approach to marketing automation so you can create a seamless customer experience across all channels.

We help you optimize your campaigns to not only increase conversions but also build positive customer relationships. With our consultants behind the wheel, you won’t just maximize touchpoints—you’ll create memorable experiences that keep customers engaged and loyal.

At MAC, We Offer Flexible, Transparent Pricing

No more overpaying for services you don’t need or getting locked into long-term contracts.

We offer flexible, transparent pricing. You only pay for the help you need and nothing else. Our consultants are available by the hour, with no minimums or retainers.

Our team will work with you to determine what kind of support would be most beneficial to your business—and then we’ll get straight to work. It’s that simple!

We Make It Easy to Scale Support Up or Down

Sometimes, you need extra help for just a week. Other times, you may require support for months at a time.

No matter what your needs are, our consultants are ready to provide the exact level of assistance that’s right for you. Our team can easily scale up or down depending on your resources and timeline—no questions asked.

We also have professionals at multiple experience levels. You can rest assured that you’re getting the perfect mix of expertise and affordability.

MAC has a full team for each platform we support. Each team consists of consultants, senior consultants, architects, and more. We can help you decide which level of support is most appropriate for your needs and budget.

Your Perfect Match Consultant Awaits at MAC!

We strive for successful, harmonious partnerships with every client we work with. However, we understand that sometimes—even with the best intentions—collaboration dynamics might need some fine-tuning.

It’s important to us that you feel aligned with your consultant. We’re here to match you with a professional who clearly understands your goals and will “WOW” you with every interaction.

Therefore, if you ever feel like another consultant might be a better fit for your needs, we’ll happily match you with someone new. We’ll do whatever it takes to ensure seamless, productive collaboration!

Ready to Take Your Marketing Automation to the Next Level?

Our 5-star team of certified experts are here to help.
Samantha Warren

Samantha Warren is a digital marketing expert with over six years of experience in crafting 360° campaigns that marry creativity with strategy. She has helped clients in a variety of industries, including e-commerce, technology, and healthcare, to reach new heights with their marketing initiatives.