RESOURCES
Why You Should Invest in Demandbase
In the dynamic corporate landscape, staying ahead of the competition is crucial. Demandbase is a software solution that offers a unique blend of cutting-edge technology and marketing tactics, allowing […]
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WordPress Plugins: Our Top 5 Picks
If you’re looking for ways to make your WordPress website more functional, dynamic, and user-friendly, you’re in the right place. WordPress is a powerful and versatile platform you can customize […]
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Part 1: Adobe Marketo Measure’s First Touch Attribution Model
As a marketer, one of our biggest challenges is understanding which channels effectively drive sales. That’s where attribution models come in handy. They allow you to associate value to the […]
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Why You Should Invest in Demandbase
In the dynamic corporate landscape, staying ahead of the competition is crucial. Demandbase is a software solution that offers a unique blend of cutting-edge technology and marketing tactics, allowing […]
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How Chatbots Can Help Boost Your Conversion Rate
Are you looking for ways to boost your conversion rate? Chatbots are the perfect tool for achieving this goal and can help you drive automated communications with potential customers. These […]
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Conversational Marketing: How To Leverage It to Increase Your ROI
You may have heard the quote, “The best marketing doesn’t feel like marketing.” Tom Fishburne, the author of this widely popularized quote, is onto something here. The way marketers and […]
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Cracking the Multi-CRM Code
Enable Your Org with Reliable Data for Flawless Execution! Managing multiple customer relationship management (CRM) systems or siloed data can be challenging for many companies. The rise of technology has […]
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The Future of MarTech in 2023: Disruptive Technologies to Look Out For
As technology continues to evolve, MarTech (marketing technology) is becoming an increasingly important part of marketing strategies. In 2023, MarTech will be even more disruptive and advanced. This article explores […]
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What Is Outbound Marketing?
If you saw our recent blog post about inbound marketing, you know it’s all about attracting customers by creating and publishing valuable content. However, inbound marketing isn’t the only effective […]
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Inbound Marketing: What It Is and Why It’s Important
“Why invest in inbound marketing,” you ask? Well, this organic approach is often more targeted and cost-effective than outbound marketing. Let’s take a look at a hypothetical scenario: You run […]
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Multichannel Marketing Explained and Why It’s Non-Negotiable in 2023
Picture this: You’re a business owner who wants to promote a brand-new product launch. To get the word out as quickly as possible, you create an email, social media, and […]
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What Is the Right CRM for My Business?
Personalization is key for maintaining relationships with customers and prospects. After all, you want your communications to seem human, not like a faceless corporation blasting the same message to everyone. […]
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Data Cleansing: Why It’s Important to Maintain Good Data Hygiene
As marketers, data is our lifeblood. It provides us with the insights and intelligence we need to make data-driven decisions, drive campaigns, and improve engagement with customers. But to get […]
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WHICH MARKETING AUTOMATION PLATFORM IS BEST FOR YOU?
There are only 24 hours in each day—and of course, business owners can’t dedicate all 24 of those hours to marketing and sales. According to the 2021 HubSpot State of […]
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Improve Sales Closing Rate and Market Penetration with Marketing Automation Platforms
Learn how Marketing Automation tools can prove valuable to your lead…
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Sending Emails to Salesforce Campaigns from the Marketing Cloud
So you are an Email Marketer, and you’d like to know how to harness a beastly tool like…
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3 Tips To Optimize Your Landing Pages
First impressions are critical when starting a relationship…
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Reducing Costs – When it Pays to Outsource Marketing Automation
The choice of whether or not to outsource is common in business, and when it comes to marketing…
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3 Tips for Using Sequences in HubSpot
Hubspot offers its users a variety of sales enablement…
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What is Lead Scoring and How to Score Leads Effectively
As your business grows and the number of inbound leads…
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How to Use Salesforce Flow to Automate Your Business Processes
No matter whether they’re buying movie tickets, paying bills…
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Build a More Powerful HubSpot Sales Dashboard with These Reports
Accurate reporting is critical to your business’ success…
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Finding the Sweet Spot in Email Frequency
Finding the right email frequency for your subscribers…
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Top 5 MarTech Trends to Watch Out For in 2022
With 2022 just begun, now is a great time for your marketing…
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Key Benefits of Working With a HubSpot Partner Agency
HubSpot Partners are agencies who are recognized by HubSpot…
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Making the Most Out of Marketo Features For Better Reporting
If you’re new to Marketo, you are probably impressed by the plethora…
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How the Apple iOS 15 Mail Privacy Update Impacts Email Marketing
The latest iOS 15 update recently dropped and it has everyone…
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3 Most Common HubSpot-Salesforce Sync Errors and How to Fix Them
Sales and marketing alignment is critical to the success…
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The Amazingly Simple Solution for Product Line Email Overlap
Making your email message stand out in a cluttered inbox…
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MAC – Google Re-Captcha
Although most bots are harmless, some can be a nuisance as they can trigger form completions…
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Marketing Cloud Training Resources
It only takes a passing familiarity with Salesforce’s Marketing Cloud application…
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Marketo and the Future of Cookie Tracking
AGenerally when someone takes something away there’s a tendency to view it as a loss…
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Is it Time for Pardot Users to Switch to First Party Tracking?
As the internet evolves so too does people’s…
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Reactivating Dormant Prospects Through Re-engagement Strategies
Like the rest of us, you’ve probably been managing a massive amount
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Benefits of Marketing Automation
Marketing Automation allows companies to systematically shift redundant client…
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Building the Ultimate Landing Page
Marketing – is it an art or a science? Depending on who you ask, it’s a question that can spark…
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Exploring Pardot’s Training Resources
If you are a Pardot user, you know that Salesforce is continually updating the application and further integrating…
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How to Keep Your Content Fresh
I don’t think I am overstating things when I say that content is the fuel that drives digital marketing…
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Pardot’s Engagement Studio
Anyone who has ever worked with Pardot’s Engagement Studio knows how powerful it is. The module makes it easy to set up set up nurture campaigns, and deploy…
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Choosing a Marketing Automation Service Provider
As the demand for marketing automation has grown, so have the types of agencies that provide expertise in this sector…
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The Key to a Successful CPQ Implementation
The more thought that goes into a transformation from an ERP system, before the technology implementation starts…
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Getting Started with ABM
Tailor Your Marketing Strategy to Those Accounts That Really Count / Your Target Market/Audience.
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How to Write an RFP That Gives You More Options
Marketing Automation has risen in popularity for its ability to deliver highly targeted messages and greater levels of prospect engagement…
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How to pick the right-sized Marketing Automation platform for your business
Few organizations have the resources to fully staff up for a comprehensive marketing automation initiative…
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Do’s and Dont’s When Designing Marketo Emails
In our time at MAC, we have created a fair number of branded, beautifully responsive Marketo emails in many layouts.
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Introduction to Marketo Sales Insight
Marketo Sales Insight is a native application that gives the sales team valuable information about their leads. Learn how its powerful features…
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Marketing Automation 101
What’s the basic difference between what Marketing Automation gets used for, and what the results are that it can actually deliver? Let’s start with some basics!
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Marketo Hacks for Beginners
Marketo is a robust tool for marketers, though it is not always clear how to achieve marketing goals using it. So here are some Marketo hacks to get you off your feet!
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Case study: Battery Manufacturer
A case study on a smooth transition migrating from Salesforce Classic to Lightning using custom dev work.
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Case study: Yorkville University
A case study on how Yorkville and MAC used marketing automation to increase student enrolment and improve engagement with prospective students.
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Case study: Trillium
A case study on taking a collaborative approach to Integration and Optimization.
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Case study: Clarius
A case study on taking a collaborative approach to our Implementation Package.
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Case study: International Key Supply
A case study on addressing an out-of-hand lead duplication issue.
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Case study: Verisys
A case study on merging two different MAP’s and CRMs, post-acquisition.
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Marketing Automation Corp. offers expert marketing automation and CRM services. Our certified consultants specialize in Marketo, HubSpot, Eloqua, Pardot, Salesforce Marketing Cloud, Salesforce Sales Cloud, and Microsoft Dynamics 365 platforms. We can assist with implementations, integrations, system audits, consulting, design services, website development and maintenance, database management, and nurture strategies.
