RESOURCES
Cracking the Multi-CRM Code
Enable Your Org with Reliable Data for Flawless Execution! Managing multiple customer relationship management (CRM) systems or siloed data can be challenging for many companies. The rise of technology has […]
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Marketo Hacks for Beginners
Marketo is a robust tool for marketers, though it is not always clear how to achieve marketing goals using it. So here are some Marketo hacks to get you off your feet!
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Marketing Automation 101
What’s the basic difference between what Marketing Automation gets used for, and what the results are that it can actually deliver? Let’s start with some basics!
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Introduction to Marketo Sales Insight
Marketo Sales Insight is a native application that gives the sales team valuable information about their leads. Learn how its powerful features…
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Do’s and Dont’s When Designing Marketo Emails
In our time at MAC, we have created a fair number of branded, beautifully responsive Marketo emails in many layouts.
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How to pick the right-sized Marketing Automation platform for your business
Few organizations have the resources to fully staff up for a comprehensive marketing automation initiative…
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How to Write an RFP That Gives You More Options
Marketing Automation has risen in popularity for its ability to deliver highly targeted messages and greater levels of prospect engagement…
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Getting Started with ABM
Tailor Your Marketing Strategy to Those Accounts That Really Count / Your Target Market/Audience.
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The Key to a Successful CPQ Implementation
The more thought that goes into a transformation from an ERP system, before the technology implementation starts…
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Choosing a Marketing Automation Service Provider
As the demand for marketing automation has grown, so have the types of agencies that provide expertise in this sector…
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Pardot’s Engagement Studio
Anyone who has ever worked with Pardot’s Engagement Studio knows how powerful it is. The module makes it easy to set up set up nurture campaigns, and deploy…
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How to Keep Your Content Fresh
I don’t think I am overstating things when I say that content is the fuel that drives digital marketing…
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Exploring Pardot’s Training Resources
If you are a Pardot user, you know that Salesforce is continually updating the application and further integrating…
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Building the Ultimate Landing Page
Marketing – is it an art or a science? Depending on who you ask, it’s a question that can spark…
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Benefits of Marketing Automation
Marketing Automation allows companies to systematically shift redundant client…
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Reactivating Dormant Prospects Through Re-engagement Strategies
Like the rest of us, you’ve probably been managing a massive amount
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Is it Time for Pardot Users to Switch to First Party Tracking?
As the internet evolves so too does people’s…
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Marketo and the Future of Cookie Tracking
AGenerally when someone takes something away there’s a tendency to view it as a loss…
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Marketing Cloud Training Resources
It only takes a passing familiarity with Salesforce’s Marketing Cloud application…
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MAC – Google Re-Captcha
Although most bots are harmless, some can be a nuisance as they can trigger form completions…
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The Amazingly Simple Solution for Product Line Email Overlap
Making your email message stand out in a cluttered inbox…
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3 Most Common HubSpot-Salesforce Sync Errors and How to Fix Them
Sales and marketing alignment is critical to the success…
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How the Apple iOS 15 Mail Privacy Update Impacts Email Marketing
The latest iOS 15 update recently dropped and it has everyone…
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Making the Most Out of Marketo Features For Better Reporting
If you’re new to Marketo, you are probably impressed by the plethora…
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Key Benefits of Working With a HubSpot Partner Agency
HubSpot Partners are agencies who are recognized by HubSpot…
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Top 5 MarTech Trends to Watch Out For in 2022
With 2022 just begun, now is a great time for your marketing…
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Finding the Sweet Spot in Email Frequency
Finding the right email frequency for your subscribers…
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Build a More Powerful HubSpot Sales Dashboard with These Reports
Accurate reporting is critical to your business’ success…
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How to Use Salesforce Flow to Automate Your Business Processes
No matter whether they’re buying movie tickets, paying bills…
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What is Lead Scoring and How to Score Leads Effectively
As your business grows and the number of inbound leads…
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3 Tips for Using Sequences in HubSpot
Hubspot offers its users a variety of sales enablement…
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Reducing Costs – When it Pays to Outsource Marketing Automation
The choice of whether or not to outsource is common in business, and when it comes to marketing…
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3 Tips To Optimize Your Landing Pages
First impressions are critical when starting a relationship…
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Sending Emails to Salesforce Campaigns from the Marketing Cloud
So you are an Email Marketer, and you’d like to know how to harness a beastly tool like…
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Improve Sales Closing Rate and Market Penetration with Marketing Automation Platforms
Learn how Marketing Automation tools can prove valuable to your lead…
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WHICH MARKETING AUTOMATION PLATFORM IS BEST FOR YOU?
There are only 24 hours in each day—and of course, business owners can’t dedicate all 24 of those hours to marketing and sales. According to the 2021 HubSpot State of […]
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Data Cleansing: Why It’s Important to Maintain Good Data Hygiene
As marketers, data is our lifeblood. It provides us with the insights and intelligence we need to make data-driven decisions, drive campaigns, and improve engagement with customers. But to get […]
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What Is the Right CRM for My Business?
Personalization is key for maintaining relationships with customers and prospects. After all, you want your communications to seem human, not like a faceless corporation blasting the same message to everyone. […]
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Multichannel Marketing Explained and Why It’s Non-Negotiable in 2023
Picture this: You’re a business owner who wants to promote a brand-new product launch. To get the word out as quickly as possible, you create an email, social media, and […]
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Inbound Marketing: What It Is and Why It’s Important
“Why invest in inbound marketing,” you ask? Well, this organic approach is often more targeted and cost-effective than outbound marketing. Let’s take a look at a hypothetical scenario: You run […]
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What Is Outbound Marketing?
If you saw our recent blog post about inbound marketing, you know it’s all about attracting customers by creating and publishing valuable content. However, inbound marketing isn’t the only effective […]
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The Future of MarTech in 2023: Disruptive Technologies to Look Out For
As technology continues to evolve, MarTech (marketing technology) is becoming an increasingly important part of marketing strategies. In 2023, MarTech will be even more disruptive and advanced. This article explores […]
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Cracking the Multi-CRM Code
Enable Your Org with Reliable Data for Flawless Execution! Managing multiple customer relationship management (CRM) systems or siloed data can be challenging for many companies. The rise of technology has […]
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Case study: Verisys
A case study on merging two different MAP’s and CRMs, post-acquisition.
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Case study: International Key Supply
A case study on addressing an out-of-hand lead duplication issue.
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Case study: Clarius
A case study on taking a collaborative approach to our Implementation Package.
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Case study: Trillium
A case study on taking a collaborative approach to Integration and Optimization.
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Marketing Automation Corp. offers expert marketing automation and CRM services. Our certified consultants specialize in Marketo, HubSpot, Eloqua, Pardot, Salesforce Marketing Cloud, Salesforce Sales Cloud, and Microsoft Dynamics 365 platforms. We can assist with implementations, integrations, system audits, consulting, design services, website development and maintenance, database management, and nurture strategies.
