RESOURCES

Free eBook: Choosing the Perfect MA Platform for Your Business

Comparing the Top 5 MA Platforms and the Business Cases They Suit Best.

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Free eGuide: Marketo Engage for B2C

Supercharge Sales with Best-In-Class Personalization

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WordPress Plugins: Our Top 5 Picks

If you’re looking for ways to make your WordPress website more functional, dynamic, and user-friendly, you’re in the right place. WordPress is a powerful and versatile platform you can customize […]

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Part 1: Adobe Marketo Measure’s First Touch Attribution Model

As a marketer, one of our biggest challenges is understanding which channels effectively drive sales. That’s where attribution models come in handy. They allow you to associate value to the […]

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Why You Should Invest in Demandbase

  In the dynamic corporate landscape, staying ahead of the competition is crucial. Demandbase is a software solution that offers a unique blend of cutting-edge technology and marketing tactics, allowing […]

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Part 2: Adobe Marketo Measure’s W-Shaped Attribution Model

An overview of Adobe Marketo Measure’s (formerly Bizible) W Shaped model and why it’s important for any business

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Part 3: Adobe Marketo Measure’s Full Path Attribution Model

An overview of Adobe Marketo Measure’s (formerly Bizible) W Shaped model and why it’s important for any business

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Why Hire a Marketing Automation Consultant?

Discover the benefits of hiring a marketing automation consultant. Streamline operations and maximize ROI with the help of an experienced professional!

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CRM Meets Marketing Automation: A Match Made in Heaven

Discover the perfect synergy between customer relationship management (CRM) systems and marketing automation (MA) solutions.

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Click or Con? Navigating the Web of Bot Clicks and Ad Fraud

Discover the intricacies of bot clicks and ad fraud in digital marketing. Learn how to detect and block bots on your own website.

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Mastering HubSpot CRM Implementation: Your Pathway to Success

Discover the intricacies of bot clicks and ad fraud in digital marketing. Learn how to detect and block bots on your own website.

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Create Business Excellence with Microsoft Dynamics 365: Insights From an Expert

Discover the power of Microsoft Dynamics 365 with insights from our marketing automation experts at MAC.

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How to Skyrocket Email Engagement with Salesforce Marketing Cloud

Learn how to boost email engagement using Salesforce Marketing Cloud for exceptional results.

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AI-Powered Marketing Automation: What’s Next in 2024?

AI took the world by storm in 2023. Read our breakdown of the latest advancements in AI-powered marketing automation and what we can expect to see in 2024.

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Maximize ROI with Tableau AI From Salesforce

Discover how to achieve higher ROI using Tableau AI by Salesforce. Transform data into insights effortlessly for next-level business outcomes.

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Cracking Down on Spam: Gmail’s 2024 Update and Its Impact on Email Marketing

Discover the impact of Gmail’s new guidelines for email marketers, covering authentication, unsubscription ease, and spam thresholds.

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6 Cutting-Edge Marketing Trends: Reflecting on 2023 and Looking Ahead to 2024

Explore the top marketing trends of 2023 and get insights for 2024. Discover AI innovations, hyperlocalization, and more!

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Master Your Marketing in an Economic Downturn: How to Save Money and Boost Performance

Discover cost-effective techniques to improve efficiency and maximize your marketing strategy.

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Our Top 4 Favorite MA Integration Pairings

Our certified marketing automation experts reveal their favorite MA integrations you can use to streamline your operations in 2024!

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5 Strategies to Take Your Marketing Automation Campaigns From Good to Great in 2024

Our certified marketing automation experts reveal their favorite MA integrations you can use to streamline your operations in 2024!

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Drift vs. Marketo Chatbots: Which is Better?

Explore the strengths and weaknesses of Drift and Marketo chatbots to find out which one will offer a better experience to your customers.

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Google’s Shift Away from Third-Party Cookies and What it Means for Marketers

Explore how Google’s move from third-party cookies impacts marketers, including strategies for adapting to the new digital advertising landscape.

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An Expert Comparison of the Generative AI Tools Available in Each MA Platform

Explore our expert comparison of generative AI tools across various marketing automation platforms to optimize your marketing strategy.

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Revenue Operations: Why Attribution Reporting is a Must-Have for MA

Discover why attribution reporting is essential for optimizing marketing automation efforts and boosting your revenue operations.

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How To Achieve Personalization at Scale: Mass Delivering Unique Experiences

What do you do when you receive generic emails?  Do you just glimpse over them, or do you not even open them? Well, your email subscribers might do the same […]

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Adobe Experience Manager: Best Practices for Organizing Digital Assets

Why are 64% of global software decision-makers choosing to level up with asset organization software? Let me share a little secret with you: it’s a game changer for simultaneously boosting […]

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Marketing Automation 101: What to Know in 2024

So, you’re brand new to marketing automation (MA) and want to learn the ropes? You’re in luck because that’s what we do all day here at MAC! Our team wrote this […]

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The Dos and Don’ts When Designing Emails

Email is still one of the most popular marketing communication channels. Even with the growth of social media marketing, emails haven’t lost their place at the top. In fact, Forbes […]

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The Ultimate Guide to Marketo Sales Insight: Boost Marketing and Sales Performance

Maximize your marketing and sales teams’ success with our ultimate guide to Marketo Sales Insight. Learn core features, lead prioritization, and expert strategies.

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How Chatbots Can Help Boost Your Conversion Rate

Are you looking for ways to boost your conversion rate? Chatbots are the perfect tool for achieving this goal and can help you drive automated communications with potential customers. These […]

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Conversational Marketing: How To Leverage It to Increase Your ROI

You may have heard the quote, “The best marketing doesn’t feel like marketing.” Tom Fishburne, the author of this widely popularized quote, is onto something here. The way marketers and […]

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Cracking the Multi-CRM Code

Enable Your Org with Reliable Data for Flawless Execution! Managing multiple customer relationship management (CRM) systems or siloed data can be challenging for many companies. The rise of technology has […]

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The Future of MarTech in 2023: Disruptive Technologies to Look Out For

As technology continues to evolve, MarTech (marketing technology) is becoming an increasingly important part of marketing strategies. In 2023, MarTech will be even more disruptive and advanced. This article explores […]

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What Is Outbound Marketing?

If you saw our recent blog post about inbound marketing, you know it’s all about attracting customers by creating and publishing valuable content. However, inbound marketing isn’t the only effective […]

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Inbound Marketing: What It Is and Why It’s Important

“Why invest in inbound marketing,” you ask? Well, this organic approach is often more targeted and cost-effective than outbound marketing. Let’s take a look at a hypothetical scenario: You run […]

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Multichannel Marketing Explained and Why It’s Non-Negotiable in 2023

Picture this: You’re a business owner who wants to promote a brand-new product launch. To get the word out as quickly as possible, you create an email, social media, and […]

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What Is the Right CRM for My Business?

Personalization is key for maintaining relationships with customers and prospects. After all, you want your communications to seem human, not like a faceless corporation blasting the same message to everyone. […]

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Data Cleansing: Why It’s Important to Maintain Good Data Hygiene

As marketers, data is our lifeblood. It provides us with the insights and intelligence we need to make data-driven decisions, drive campaigns, and improve engagement with customers. But to get […]

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WHICH MARKETING AUTOMATION PLATFORM IS BEST FOR YOU?

There are only 24 hours in each day—and of course, business owners can’t dedicate all 24 of those hours to marketing and sales. According to the 2021 HubSpot State of […]

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Improve Sales Closing Rate and Market Penetration with Marketing Automation Platforms

Learn how Marketing Automation tools can prove valuable to your lead…

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Sending Emails to Salesforce Campaigns from the Marketing Cloud

So you are an Email Marketer, and you’d like to know how to harness a beastly tool like…

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3 Tips To Optimize Your Landing Pages

First impressions are critical when starting a relationship…

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Reducing Costs – When it Pays to Outsource Marketing Automation

The choice of whether or not to outsource is common in business, and when it comes to marketing…

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3 Tips for Using Sequences in HubSpot

Hubspot offers its users a variety of sales enablement…

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What is Lead Scoring and How to Score Leads Effectively

As your business grows and the number of inbound leads…

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How to Use Salesforce Flow to Automate Your Business Processes

No matter whether they’re buying movie tickets, paying bills…

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Build a More Powerful HubSpot Sales Dashboard with These Reports

Accurate reporting is critical to your business’ success…

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Finding the Sweet Spot in Email Frequency

Finding the right email frequency for your subscribers…

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Top 5 MarTech Trends to Watch Out For in 2022

With 2022 just begun, now is a great time for your marketing…

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Key Benefits of Working With a HubSpot Partner Agency

HubSpot Partners are agencies who are recognized by HubSpot…

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Making the Most Out of Marketo Features For Better Reporting

If you’re new to Marketo, you are probably impressed by the plethora…

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How the Apple iOS 15 Mail Privacy Update Impacts Email Marketing

The latest iOS 15 update recently dropped and it has everyone…

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Exploring Marketing Cloud

Those who read the Marketing Automation Canada blog with…

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The Amazingly Simple Solution for Product Line Email Overlap

Making your email message stand out in a cluttered inbox…

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MAC – Google Re-Captcha

Although most bots are harmless, some can be a nuisance as they can trigger form completions…

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Marketing Cloud Training Resources

It only takes a passing familiarity with Salesforce’s Marketing Cloud application…

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Marketo and the Future of Cookie Tracking

AGenerally when someone takes something away there’s a tendency to view it as a loss…

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Is it Time for Pardot Users to Switch to First Party Tracking?

As the internet evolves so too does people’s…

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Reactivating Dormant Prospects Through Re-engagement Strategies

Like the rest of us, you’ve probably been managing a massive amount

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Benefits of Marketing Automation

Marketing Automation allows companies to systematically shift redundant client…

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Building the Ultimate Landing Page

Marketing – is it an art or a science? Depending on who you ask, it’s a question that can spark…

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Exploring Pardot’s Training Resources

If you are a Pardot user, you know that Salesforce is continually updating the application and further integrating…

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How to Keep Your Content Fresh

I don’t think I am overstating things when I say that content is the fuel that drives digital marketing…

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Pardot’s Engagement Studio

Anyone who has ever worked with Pardot’s Engagement Studio knows how powerful it is. The module makes it easy to set up set up nurture campaigns, and deploy…

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Choosing a Marketing Automation Service Provider

As the demand for marketing automation has grown, so have the types of agencies that provide expertise in this sector…

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The Key to a Successful CPQ Implementation

The more thought that goes into a transformation from an ERP system, before the technology implementation starts…

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Getting Started with ABM

Tailor Your Marketing Strategy to Those Accounts That Really Count / Your Target Market/Audience.

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How to Write an RFP That Gives You More Options

Marketing Automation has risen in popularity for its ability to deliver highly targeted messages and greater levels of prospect engagement…

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How to pick the right-sized Marketing Automation platform for your business

Few organizations have the resources to fully staff up for a comprehensive marketing automation initiative…

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Do’s and Dont’s When Designing Marketo Emails

In our time at MAC, we have created a fair number of branded, beautifully responsive Marketo emails in many layouts.

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Introduction to Marketo Sales Insight

Marketo Sales Insight is a native application that gives the sales team valuable information about their leads. Learn how its powerful features…

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Marketo Hacks for Beginners

Marketo is a robust tool for marketers, though it is not always clear how to achieve marketing goals using it. So here are some Marketo hacks to get you off your feet!

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Case Study: Redefining Event Management in Education

Educator Collective’s Success Story with Salesforce

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Case study: Mitto

A case study on automating and simplifying the online buying process.

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Case study: Battery Manufacturer

A case study on a smooth transition migrating from Salesforce Classic to Lightning using custom dev work.

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Case study: Yorkville University

A case study on how Yorkville and MAC used marketing automation to increase student enrolment and improve engagement with prospective students.

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Case study: Alcumus

A case study on the automation of a contractor accreditation process to seamlessly verify and update documents.

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Case study: Gaming Company

A case study on the implementation of an interactive email form and its impact on user engagement.

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Case study: MAC’s Marketing Insights

A case study on personalized nurture campaign, driven by Marketo, to substantially enhance subscription renewals and user engagement.

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Case study: Cla-Val

A case study about generation and customer support by implementing AI-powered chatbot technology.

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Case study: Acquire’s Journey Toward Precision Marketing

A case study on how implementing a UTM tracking strategy resulted in optimized marketing ROI.

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Case study: Fueling Nonprofit Success

A case study on how implementation of Salesforce Marketing Cloud enabled our client to deliver a seamless personalized multichannel marketing experience.

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Case study: Behind the Scenes: A Database Cleanup Success Story

A case study on how one client reduced the cost of their MA tool, and improved lead engagement and personalization, by cleaning up their database

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MAC’s Marketing Insights: Taking Internal Ops From Chaos to Clarity

A case study on improving an organization’s internal operations amid turnover and talent gaps.

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Marketing Attribution & Incentive Campaign

A case study on improving an organization’s internal operations amid turnover and talent gaps.

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Case study: Trillium

A case study on taking a collaborative approach to Integration and Optimization.

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Case study: Clarius

A case study on taking a collaborative approach to our Implementation Package.

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Case study: International Key Supply

A case study on addressing an out-of-hand lead duplication issue.

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Case study: Verisys

A case study on merging two different MAP’s and CRMs, post-acquisition.

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Webinar: Off the Beaten Path

Unconventional use cases of Marketing Automation

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Webinar: Salesforce Office Hours

Decode Salesforce with Our In-House Expert Avik Mukherjee

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Webinar: Points and Paradigms

A deep dive into scoring model strategies

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Webinar: One drip at a time

Turn promising leads into lifelong customers with personalized nurtures

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