RESOURCES
Free eBook: Choosing the Perfect MA Platform for Your Business
Comparing the Top 5 MA Platforms and the Business Cases They Suit Best.
Watch Now →
Free eGuide: Marketo Engage for B2C
Supercharge Sales with Best-In-Class Personalization
Watch Now →
Orca Security
A visually engaging and informative landing page and template for Orca’s TAG Cyber ROI Analysis Report.
Read More →
University of Texas at Austin
A new simplified course catalog, seamlessly integrated with the university’s custom registration system.
Read More →
The START Center for Cancer Research
A new state-of-the-art website for the newest branch of the START Center family of companies.
Read More →
University of Texas at Austin
A new simplified course catalog, seamlessly integrated with the university’s custom registration system.
Read More →
The START Center for Cancer Research
A new state-of-the-art website for the newest branch of the START Center family of companies.
Read More →
Orca Security
A visually engaging and informative landing page and template for Orca’s TAG Cyber ROI Analysis Report.
Read More →
University of Texas at Austin
A new simplified course catalog, seamlessly integrated with the university’s custom registration system.
Read More →
The START Center for Cancer Research
A new state-of-the-art website for the newest branch of the START Center family of companies.
Read More →There are no data found at this time.
Orca Security
A visually engaging and informative landing page and template for Orca’s TAG Cyber ROI Analysis Report.
Read More →There are no data found at this time.
There are no data found at this time.
There are no data found at this time.
WordPress Plugins: Our Top 5 Picks
If you’re looking for ways to make your WordPress website more functional, dynamic, and user-friendly, you’re in the right place. WordPress is a powerful and versatile platform you can customize […]
Read More →
Part 1: Adobe Marketo Measure’s First Touch Attribution Model
An overview of Adobe Marketo Measure’s (formerly Bizible) First Touch attribution model and why it’s important for any business
Read More →
Why You Should Invest in Demandbase
In the dynamic corporate landscape, staying ahead of the competition is crucial. Demandbase is a software solution that offers a unique blend of cutting-edge technology and marketing tactics, allowing organizations […]
Read More →
Part 2: Adobe Marketo Measure’s W-Shaped Attribution Model
An overview of Adobe Marketo Measure’s (formerly Bizible) W Shaped model and why it’s important for any business
Read More →
Part 3: Adobe Marketo Measure’s Full Path Attribution Model
An overview of Adobe Marketo Measure’s (formerly Bizible) W Shaped model and why it’s important for any business
Read More →
Why Hire a Marketing Automation Consultant?
Discover the benefits of hiring a marketing automation consultant. Streamline operations and maximize ROI with the help of an experienced professional!
Read More →
CRM Meets Marketing Automation: A Match Made in Heaven
Discover the perfect synergy between customer relationship management (CRM) systems and marketing automation (MA) solutions.
Read More →
Click or Con? Navigating the Web of Bot Clicks and Ad Fraud
Discover the intricacies of bot clicks and ad fraud in digital marketing. Learn how to detect and block bots on your own website.
Read More →
Mastering HubSpot CRM Implementation: Your Pathway to Success
Discover the intricacies of bot clicks and ad fraud in digital marketing. Learn how to detect and block bots on your own website.
Read More →
Create Business Excellence with Microsoft Dynamics 365: Insights From an Expert
Discover the power of Microsoft Dynamics 365 with insights from our marketing automation experts at MAC.
Read More →
How to Skyrocket Email Engagement with Salesforce Marketing Cloud
Learn how to boost email engagement using Salesforce Marketing Cloud for exceptional results.
Read More →
AI-Powered Marketing Automation: What’s Next in 2024?
AI took the world by storm in 2023. Read our breakdown of the latest advancements in AI-powered marketing automation and what we can expect to see in 2024.
Read More →
Maximize ROI with Tableau AI From Salesforce
Discover how to achieve higher ROI using Tableau AI by Salesforce. Transform data into insights effortlessly for next-level business outcomes.
Read More →
Cracking Down on Spam: Gmail’s 2024 Update and Its Impact on Email Marketing
Discover the impact of Gmail’s new guidelines for email marketers, covering authentication, unsubscription ease, and spam thresholds.
Read More →
6 Cutting-Edge Marketing Trends: Reflecting on 2023 and Looking Ahead to 2024
Explore the top marketing trends of 2023 and get insights for 2024. Discover AI innovations, hyperlocalization, and more!
Read More →
Master Your Marketing in an Economic Downturn: How to Save Money and Boost Performance
Discover cost-effective techniques to improve efficiency and maximize your marketing strategy.
Read More →
Our Top 4 Favorite MA Integration Pairings
Our certified marketing automation experts reveal their favorite MA integrations you can use to streamline your operations in 2024!
Read More →
5 Strategies to Take Your Marketing Automation Campaigns From Good to Great in 2024
Our certified marketing automation experts reveal their favorite MA integrations you can use to streamline your operations in 2024!
Read More →
Drift vs. Marketo Chatbots: Which is Better?
Explore the strengths and weaknesses of Drift and Marketo chatbots to find out which one will offer a better experience to your customers.
Read More →
Google’s Shift Away from Third-Party Cookies and What it Means for Marketers
Explore how Google’s move from third-party cookies impacts marketers, including strategies for adapting to the new digital advertising landscape.
Read More →
An Expert Comparison of the Generative AI Tools Available in Each MA Platform
Explore our expert comparison of generative AI tools across various marketing automation platforms to optimize your marketing strategy.
Read More →
Revenue Operations: Why Attribution Reporting is a Must-Have for MA
Discover why attribution reporting is essential for optimizing marketing automation efforts and boosting your revenue operations.
Read More →
How To Achieve Personalization at Scale: Mass Delivering Unique Experiences
What do you do when you receive generic emails? Do you just glimpse over them, or do you not even open them? Well, your email subscribers might do the same […]
Read More →
Adobe Experience Manager: Best Practices for Organizing Digital Assets
Why are 64% of global software decision-makers choosing to level up with asset organization software? Let me share a little secret with you: it’s a game changer for simultaneously boosting […]
Read More →
Marketing Automation 101: What to Know in 2024
So, you’re brand new to marketing automation (MA) and want to learn the ropes? You’re in luck because that’s what we do all day here at MAC! Our team wrote this […]
Read More →
The Dos and Don’ts When Designing Emails
Email is still one of the most popular marketing communication channels. Even with the growth of social media marketing, emails haven’t lost their place at the top. In fact, Forbes […]
Read More →
The Ultimate Guide to Marketo Sales Insight: Boost Marketing and Sales Performance
Maximize your marketing and sales teams’ success with our ultimate guide to Marketo Sales Insight
Read More →
Getting Started with Account-Based Marketing (ABM) in 2024
Learn how to implement account-based marketing (ABM) in 2024 to boost ROI, align teams, and engage high-value accounts with personalized strategies.
Read More →
The Evolution of Marketing Automation: Its History, Timeline, and Future
Discover the history, key milestones, and future trends of marketing automation in this comprehensive timeline
Read More →
Omnichannel vs. Multichannel: Which Marketing Strategy Suits You Best?
Discover the key differences between omnichannel and multichannel marketing to find the best strategy to help your organization succeed.
Read More →
Responsible AI: Best Practices for Marketing Automation
Explore best practices for implementing responsible AI in marketing automation to ensure ethical and effective strategies.
Read More →
5 Key Benefits of Integrating CRM and Marketing Automation Platforms
Discover the top 5 benefits of integrating your CRM and marketing automation platforms to streamline your business and boost customer engagement.
Read More →
Why Regular Platform Audits are Essential for Marketing Automation Success
Discover how regular platform audits are helpful for optimizing marketing automation success and ensuring efficient performance
Read More →
4 Essential Marketing Automation Strategies to Skyrocket Results in Q4 2024
Boost your Q4 2024 results with 4 key marketing automation strategies. Learn how to leverage technology for maximum impact and efficiency.
Read More →
Halloween Marketing Campaigns: Spooky Ideas and Automation Tips
Get spooky with these Halloween marketing campaign ideas and automation tips to boost engagement and sales this season!
Read More →
The Future of Marketing Automation: Key Trends to Watch in 2025
Find out what you can expect from the future of marketing automation in 2025 and learn how to stay competitive in a data-driven world.
Read More →
How to Achieve Marketing-Sales Alignment with Automation Tools
Learn how to align marketing and sales with automation tools for streamlined workflows, improved customer journeys, and higher ROI.
Read More →
How Chatbots Can Help Boost Your Conversion Rate
Are you looking for ways to boost your conversion rate? Chatbots are the perfect tool for achieving this goal and can help you drive automated communications with potential customers. These […]
Read More →
Conversational Marketing: How To Leverage It to Increase Your ROI
You may have heard the quote, “The best marketing doesn’t feel like marketing.” Tom Fishburne, the author of this widely popularized quote, is onto something here. The way marketers and […]
Read More →
Cracking the Multi-CRM Code
Enable Your Org with Reliable Data for Flawless Execution! Managing multiple customer relationship management (CRM) systems or siloed data can be challenging for many companies. The rise of technology has […]
Read More →
The Future of MarTech in 2023: Disruptive Technologies to Look Out For
As technology continues to evolve, MarTech (marketing technology) is becoming an increasingly important part of marketing strategies. In 2023, MarTech will be even more disruptive and advanced. This article explores […]
Read More →
What Is Outbound Marketing?
If you saw our recent blog post about inbound marketing, you know it’s all about attracting customers by creating and publishing valuable content. However, inbound marketing isn’t the only effective […]
Read More →
Inbound Marketing: What It Is and Why It’s Important
“Why invest in inbound marketing,” you ask? Well, this organic approach is often more targeted and cost-effective than outbound marketing. Let’s take a look at a hypothetical scenario: You run […]
Read More →
Multichannel Marketing Explained and Why It’s Non-Negotiable in 2023
Picture this: You’re a business owner who wants to promote a brand-new product launch. To get the word out as quickly as possible, you create an email, social media, and […]
Read More →
What Is the Right CRM for My Business?
Personalization is key for maintaining relationships with customers and prospects. After all, you want your communications to seem human, not like a faceless corporation blasting the same message to everyone. […]
Read More →
Data Cleansing: Why It’s Important to Maintain Good Data Hygiene
As marketers, data is our lifeblood. It provides us with the insights and intelligence we need to make data-driven decisions, drive campaigns, and improve engagement with customers. But to get […]
Read More →
Which Marketing Automation Platform Is Best For You?
There are only 24 hours in each day—and of course, business owners can’t dedicate all 24 of those hours to marketing and sales. According to the 2021 HubSpot State of […]
Read More →
Improve Sales Closing Rate and Market Penetration with Marketing Automation Platforms
Learn how Marketing Automation tools can prove valuable to your lead lifecycle and boost sales close rate.
Read More →
Sending Emails to Salesforce Campaigns from the Marketing Cloud
So you are an Email Marketer, and you’d like to know how to harness a beastly tool like…
Read More →
3 Tips To Optimize Your Landing Pages
First impressions are critical when starting a relationship
Read More →
Reducing Costs – When it Pays to Outsource Marketing Automation
The choice of whether or not to outsource is common in business, and when it comes to marketing…
Read More →
3 Tips for Using Sequences in HubSpot
Hubspot offers its users a variety of sales enablement
Read More →
What is Lead Scoring and How to Score Leads Effectively
As your business grows and the number of inbound leads
Read More →
How to Use Salesforce Flow to Automate Your Business Processes
No matter whether they’re buying movie tickets, paying bills
Read More →
Build a More Powerful HubSpot Sales Dashboard with These Reports
Accurate reporting is critical to your business’ success
Read More →
Finding the Sweet Spot in Email Frequency
Finding the right email frequency for your subscribers
Read More →
Top 5 MarTech Trends to Watch Out For in 2022
With 2022 just begun, now is a great time for your marketing
Read More →
Key Benefits of Working With a HubSpot Partner Agency
HubSpot Partners are agencies who are recognized by HubSpot
Read More →
Making the Most Out of Marketo Features For Better Reporting
If you’re new to Marketo, you are probably impressed by the plethora
Read More →
How the Apple iOS 15 Mail Privacy Update Impacts Email Marketing
The latest iOS 15 update recently dropped and it has everyone
Read More →
The Amazingly Simple Solution for Product Line Email Overlap
Making your email message stand out in a cluttered inbox
Read More →
MAC – Google Re-Captcha
Although most bots are harmless, some can be a nuisance as they can trigger form completions…
Read More →
Marketo and the Future of Cookie Tracking
Generally when someone takes something away there’s a tendency to view it as a loss
Read More →
Is it Time for Pardot Users to Switch to First Party Tracking?
As the internet evolves so too does people’s
Read More →
Reactivating Dormant Prospects Through Re-engagement Strategies
Like the rest of us, you’ve probably been managing a massive amount
Read More →
Benefits of Marketing Automation
Marketing Automation allows companies to systematically shift redundant client…
Read More →
Building the Ultimate Landing Page
Marketing – is it an art or a science? Depending on who you ask, it’s a question that can spark…
Read More →
Exploring Pardot’s Training Resources
If you are a Pardot user, you know that Salesforce is continually updating the application and further integrating…
Read More →
How to Keep Your Content Fresh
I don’t think I am overstating things when I say that content is the fuel that drives digital marketing…
Read More →
Pardot’s Engagement Studio
Anyone who has ever worked with Pardot’s Engagement Studio knows how powerful it is. The module makes it easy to set up set up nurture campaigns, and deploy…
Read More →
Choosing a Marketing Automation Service Provider
As the demand for marketing automation has grown, so have the types of agencies that provide expertise in this sector…
Read More →
The Key to a Successful CPQ Implementation
The more thought that goes into a transformation from an ERP system, before the technology implementation starts…
Read More →
Getting Started with ABM
Tailor Your Marketing Strategy to Those Accounts That Really Count / Your Target Market/Audience.
Read More →
How to Write an RFP That Gives You More Options
Marketing Automation has risen in popularity for its ability to deliver highly targeted messages and greater levels of prospect engagement…
Read More →
How to pick the right-sized Marketing Automation platform for your business
Few organizations have the resources to fully staff up for a comprehensive marketing automation initiative…
Read More →
Do’s and Dont’s When Designing Marketo Emails
In our time at MAC, we have created a fair number of branded, beautifully responsive Marketo emails in many layouts.
Read More →
Introduction to Marketo Sales Insight
Marketo Sales Insight is a native application that gives the sales team valuable information about their leads. Learn how its powerful features…
Read More →
Marketo Hacks for Beginners
Marketo is a robust tool for marketers, though it is not always clear how to achieve marketing goals using it. So here are some Marketo hacks to get you off your feet!
Read More →
Case Study: Redefining Event Management in Education
Educator Collective’s Success Story with Salesforce
Read More →
Case study: Battery Manufacturer
A case study on a smooth transition migrating from Salesforce Classic to Lightning using custom dev work.
Read More →
Case study: Yorkville University
A case study on how Yorkville and MAC used marketing automation to increase student enrolment and improve engagement with prospective students.
Read More →
Case study: Alcumus
A case study on the automation of a contractor accreditation process to seamlessly verify and update documents.
Read More →
Case study: Gaming Company
A case study on the implementation of an interactive email form and its impact on user engagement.
Read More →
Case study: MAC’s Marketing Insights
A case study on personalized nurture campaign, driven by Marketo, to substantially enhance subscription renewals and user engagement.
Read More →
Case study: Cla-Val
A case study about generation and customer support by implementing AI-powered chatbot technology
Read More →
Case study: Acquire’s Journey Toward Precision Marketing
A case study on how implementing a UTM tracking strategy resulted in optimized marketing ROI
Read More →
Case study: Fueling Nonprofit Success
A case study on how implementation of Salesforce Marketing Cloud enabled our client to deliver a seamless personalized multichannel marketing experience.
Read More →
Case study: Behind the Scenes: A Database Cleanup Success Story
A case study on how one client reduced the cost of their MA tool, and improved lead engagement and personalization, by cleaning up their database
Read More →
MAC’s Marketing Insights: Taking Internal Ops From Chaos to Clarity
A case study on improving an organization’s internal operations amid turnover and talent gaps
Read More →
Marketing Attribution & Incentive Campaign
A case study on improving an organization’s internal operations amid turnover and talent gaps
Read More →
Case study: Healthcare Company
A case study on enterprise-level integration and marketing automation strategy
Read More →
Case study: Trillium
A case study on taking a collaborative approach to Integration and Optimization
Read More →
Case study: Clarius
A case study on taking a collaborative approach to our Implementation Package
Read More →
Case study: International Key Supply
A case study on addressing an out-of-hand lead duplication issue
Read More →
Case study: Verisys
A case study on merging two different MAP’s and CRMs, post-acquisition
Read More →
Webinar: Salesforce Office Hours
Decode Salesforce with Our In-House Expert Avik Mukherjee
Watch Now →
Webinar: One drip at a time
Turn promising leads into lifelong customers with personalized nurtures
Watch Now →There are no data found at this time.
Marketing Automation Corp. © 2024
Privacy Policy | OHSA Policy
Marketing Automation Corp. offers expert MA and CRM services. Our certified consultants specialize in Marketo, Salesforce Sales Cloud, HubSpot, Salesforce Marketing Cloud, Eloqua, Pardot and Microsoft Dynamics 365 platforms. We can assist with implementations, migrations, mergers, integrations, system audits, solutions architecture, custom development, consulting, design services, website development, website maintenance, database management and nurture strategies.
